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Who We Are

Hey there! We are Highstoke. What started as a simple idea, turned into a global growth partner impacting the lives of thousands of PMU artists and beauty professionals around the world.

We’re excited to be on this journey with you!

Our mission is to provide you with REAL resources and REAL results to build the beauty business of your dreams.
Our Story

Highstoke started with a simple goal: helping PMU artists and beauty professionals around the world grow their business. Our founder, Danny Tran, saw too many talented artists struggling to find clients because the marketing strategies they were using just weren’t cutting it. There wasn’t a real, effective growth plan out there specifically for the beauty industry. So, we set out to create one.

What began as a one-person project has exploded into a global team of over 35 experts across 7 countries, making Highstoke the go-to partner for PMU growth. Our mission? To empower artists to build the business they’ve always dreamed of.  We’ve been featured some of the biggest publications and also the creators of North America’s largest PMU event, PMU World Live.

We’ve teamed up with more than 1,200 partners worldwide, helping them generate close to $30 million in revenue.

Highstoke is all about practical marketing that gets you noticed and booked. We’re not just another marketing agency; we’re your support team, backing you up with what we’ve learned from the front lines of the biggest beauty events and experts in the industry. 2024 is your year to build the business you’ve been dreaming about.

Ready to get started?

Let's Make Some Magic Happen Together!​ Let's Make Some Magic Happen Together!​
Let's Make Some Magic Happen Together!​ Let's Make Some Magic Happen Together!​
Meet Your Team
Meet Your Team
Timeline
2018
Danny Tran had the idea to start a marketing company. Highstoke Media was founded in San Francisco, California
2018
2019
Worked with dozens of different service-based industries (e.g. chiropractors, personal trainers, physical therapists...) until Danny discovered the Permanent Makeup Industry
2019
2019
Launch of the first ever Brow Clients-on-Demand marketing system
2019
2020
Highstoke Media becomes a million dollar company with a full sized team, expanding internationally
2020
2020
Developed partnerships with the biggest trainers, influencers, organizers and names in the space
2020
2022
Partnered with The World Universal League of Permanent Makeup (WULOP)
2022
2022
Launched The Highstoke Club with The #1 PMU community in the world
2022
2022
Expanded to all PMU services (brows, lips, liner, freckles, stretchmark camouflage, scalp micropigmentation, trainings and more) and launched PMU Clients-on-Demand
2022
2022
Grown over 1,000 salons worldwide with over 44,000 appointments booked for clients around the world. Surpassed $22 million in client revenue
2022
2023
Created PMU World 2023 - The World's Greatest PMU Event in Miami, Florida
2023
2023
Launched The PMU Diamond System™ and the Beauty Success Lab™
2023
2024 (COMING SOON)
PMU World 2024 - Miami Florida
2024 (COMING SOON)
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