In the world of Permanent Makeup (PMU), time management and productivity skills are paramount to measuring success. However, in an industry where time …
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Are You Guilty of These Five PMU Marketing Mistakes?
From microblading advertising to taking a client’s payment, there are many things to consider for “how to grow a PMU business.” You …
Marketing Skills to Help Your Beauty Business Break Through Bottlenecks
Your PMU business will experience many changes as it grows. You may be striding along at an excellent speed and suddenly reach …
Measuring the Success of Your Social Media Campaign
Social media platforms like Facebook, Instagram and Twitter are excellent places to build a community, develop business leads and attract new clients. …
What to Publish on Your Beauty Brand Social Media Account
For entrepreneurs, social media is more than a way to pass the time and be entertained. It’s an opportunity for you to …
Giveaways That’ll Have You Looking Like a PMU Marketing Genius
The top two goals of every beauty entrepreneur is to get more clients and ensure those clients have a great experience in …
How to Grow a PMU Business: Scale up Your Customer Service
Growing your business is about filling your calendar and establishing your brand without sacrificing other areas, like earnings or customer experience. Essentially, …
How to get PMU Client Reviews and Testimonials
Does a review matter? In short, yes, client reviews do matter. With most consumers checking reviews before booking with a new salon, …
How to Strengthen Your Social Media Presence
For professionals in the beauty industry, social media platforms like Facebook, Instagram, and Twitter are vital tools. Not only do they allow …
Better Your Beauty Business By Breaking These Four Bad Habits
As a beauty business owner, you have a lot riding on your shoulders as you work to make your lasting mark in …
7 Strategies to Manage Your Rapidly Growing PMU Business
After months of hard work, you’re finally hitting your goals. Congrats! Your salon is every PMU artist’s dream. It is buzzing with …
What Should I Charge for My Permanent Make Up Services? How to Charge What You’re Worth
“What price should I charge for my PMU services?” That is a common question from PMU and beauty industry entrepreneurs. If you …
The “Beauty” of Networking as a Beauty Entrepreneur
“No man (or woman) is an island.” This well-known phrase from poet John Donne, means that no one can get through life …
Interview with Melissa Arnold of Worth It Beauty Academy
What are the latest PMU Trends for 2022-2023? Melissa Arnold of Worth It Beauty Academy joined us for a chat on what …
How Brand Loyalty Impacts Your Success as a Permanent Makeup Artist
Every permanent makeup artist knows that the success of your business depends on filling your schedule with people who value your artistry. …
Interview with Joy Valdivia of NAO Designs
How can you build a luxury PMU brand? Watch here View this post on Instagram A post shared by HIGHSTOKE (@highstokemedia)
The Ultimate PMU Branding Must-Haves
Every beauty professional is unique, and your brand identity should reflect that. It tells potential clients who you are. It sets you …
Interview with Ana Square of The PMU Masters
How many personal pics are too many on your Instagram feed? What should every PMU artist know to grow their business using …
How to Find your Ideal Permanent Makeup Clients
We all have an ideal, dream client that we wish we could duplicate and see each and every appointment. While you can’t …
5 Challenges a PMU Marketing Agency Can Solve
You’ve put your all into building this business, improving your technique, keeping up with the latest trends that can give your clients …
8 Common Marketing Misconceptions PMU Artists Should Ignore
Want to know how to get more PMU clients in the door and significantly grow your business? The answer is: Marketing. Unfortunately, …
What to Look for in a Permanent Makeup Marketing Partner
Being a beautypreneur often means wearing many many hats, particularly as you are starting and scaling your permanent makeup business. While you …
How to Start a Successful Beauty Brand
The beauty industry is one of the most competitive markets today. Competing with established companies and brands may appear daunting. In addition …
Sponsored Instagram and Facebook Stories are great opportunities for PMU artists to showcase their work and attract more clients. With each platform …
Keeping Up with the PMU Competition
Passion, experience and preparation are a great foundation, but even with all the tools in the box, starting a business can be …
The Top 5 Permanent Make-Up Trends in 2022
PMU is quickly becoming the most popular way for people to give their beauty a boost in a way that regular make-up …
Mind Your (Social Media) Manners: 5 Social Media Marketing Tips for Permanent Makeup Artists
“Mind your manners!” You probably heard that countless times as a kid, but you probably never expected to hear it again as …
Permanent Make-Up or Microblading – Are They The Same?
It’s no surprise that Permanent Make-Up (PMU) and Microblading have become two of the most requested beauty treatments all over the world …
Highstoke Media Network
Getting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change. …
How to become a successful Beauty entrepreneur?
At Highstoke Media, we have learned that our passion is to support and partner with beauty entrepreneurs. We have experienced the feeling …
As a Beauty Entrepreneur, you are your top priority
Being a beauty entrepreneur means changing priorities and doing as many things as possible. You are focused on growth and usually you …
4 reasons why you need a logo as a PMU artist
As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the …
How to get clients as a new PMU artist in the beauty Industry?
Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a …
5 tips every Permanent Make-up Artist should know
Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect …
How to make your PMU clients trust in your business?
Nowadays, in the beauty world, the relationship of trust between the specialist and the client must be fostered and strengthened with high …
New road for PMU luxury artists: BCOD+ Program
At Highstoke Media, we believe that change is an excellent way to achieve and overcome the current challenges presented in the beauty …
How to take better brow pictures for your business?
If you’re a permanent makeup, you must know that your clients might choose your work by the portfolio you show on your …
Tips to improve your Brand awareness
Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience. …
Why is branding so important in the PMU Industry?
The brand is the image of the business you send out to the world. It makes you stand out from your competition. …
How to build Customer Loyalty?
We know that getting new clients can be difficult. It requires a lot of effort and constant work. Therefore, customer loyalty is …
Boost your PMU Brand
We are here to share some points that you must take into account for your audience to recognize and remember your brand. …
Empowering Others: Don’t let others fall
As a girl boss, you must not forget that teamwork is essential to develop your day-to-day activities. It is not only taking …
Tips to Improve your Productivity in your Daily Routine
Nowadays, we are measured by how much work we are capable of getting done and the ability to manage our time. However, …