In this episode, we’ll explore Lili Ma’s early career journey and gain insights into the PMU industry, along with tips on growing …

In the dynamic world of Permanent Makeup (PMU), staying ahead in marketing strategies is vital for success. Let’s dive into how the …

From microblading advertising to taking a client’s payment, there are many things to consider for “how to grow a PMU business.” You …

Your PMU business will experience many changes as it grows. You may be striding along at an excellent speed and suddenly reach …

Social media platforms like Facebook, Instagram and Twitter are excellent places to build a community, develop business leads and attract new clients. …

For entrepreneurs, social media is more than a way to pass the time and be entertained. It’s an opportunity for you to …

The top two goals of every beauty entrepreneur is to get more clients and ensure those clients have a great experience in …

Growing your business is about filling your calendar and establishing your brand without sacrificing other areas, like earnings or customer experience. Essentially, …

Does a review matter? In short, yes, client reviews do matter. With most consumers checking reviews before booking with a new salon, …

For professionals in the beauty industry, social media platforms like Facebook, Instagram, and Twitter are vital tools. Not only do they allow …

As a beauty business owner, you have a lot riding on your shoulders as you work to make your lasting mark in …

After months of hard work, you’re finally hitting your goals. Congrats! Your salon is every PMU artist’s dream. It is buzzing with …

“What price should I charge for my PMU services?” That is a common question from PMU and beauty industry entrepreneurs. If you …

“No man (or woman) is an island.” This well-known phrase from poet John Donne, means that no one can get through life …

What are the latest PMU Trends for 2022-2023? Melissa Arnold of Worth It Beauty Academy joined us for a chat on what …

Every permanent makeup artist knows that the success of your business depends on filling your schedule with people who value your artistry. …

How can you build a luxury PMU brand? Watch here View this post on Instagram A post shared by HIGHSTOKE (@highstokemedia)

Every beauty professional is unique, and your brand identity should reflect that. It tells potential clients who you are. It sets you …

How many personal pics are too many on your Instagram feed? What should every PMU artist know to grow their business using …

We all have an ideal, dream client that we wish we could duplicate and see each and every appointment. While you can’t …

You’ve put your all into building this business, improving your technique, keeping up with the latest trends that can give your clients …

Want to know how to get more PMU clients in the door and significantly grow your business? The answer is: Marketing. Unfortunately, …

Being a beautypreneur often means wearing many many hats, particularly as you are starting and scaling your permanent makeup business. While you …

The beauty industry is one of the most competitive markets today. Competing with established companies and brands may appear daunting. In addition …

Sponsored Instagram and Facebook Stories are great opportunities for PMU artists to showcase their work and attract more clients. With each platform …

Passion, experience and preparation are a great foundation, but even with all the tools in the box, starting a business can be …

PMU is quickly becoming the most popular way for people to give their beauty a boost in a way that regular make-up …

“Mind your manners!” You probably heard that countless times as a kid, but you probably never expected to hear it again as …

It’s no surprise that Permanent Make-Up (PMU) and Microblading have become two of the most requested beauty treatments all over the world …

  Getting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change. …

At Highstoke Media, we have learned that our passion is to support and partner with beauty entrepreneurs. We have experienced the feeling …

Being a beauty entrepreneur means changing priorities and doing as many things as possible. You are focused on growth and usually you …

As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the …

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a …

Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect …

Nowadays, in the beauty world, the relationship of trust between the specialist and the client must be fostered and strengthened with high …

At Highstoke Media, we believe that change is an excellent way to achieve and overcome the current challenges presented in the beauty …

If you’re a permanent makeup, you must know that your clients might choose your work by the portfolio you show on your …

Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience. …

The brand is the image of the business you send out to the world. It makes you stand out from your competition.  …

We know that getting new clients can be difficult. It requires a lot of effort and constant work. Therefore, customer loyalty is …

We are here to share some points that you must take into account for your audience to recognize and remember your brand.  …

As a girl boss, you must not forget that teamwork is essential to develop your day-to-day activities. It is not only taking …

Nowadays, we are measured by how much work we are capable of getting done and the ability to manage our time. However, …