How to build Customer Loyalty?

Build Customer Loyalty

We know that getting new clients can be difficult. It requires a lot of effort and constant work. Therefore, customer loyalty is crucial when it comes to having a clear brand strategy.

Sometimes having the best service or product is not enough, you should develop marketing strategies to increase the confidence and loyalty of our customers.

What we must look for are not only new clients but also to ensure the ones we already have can stay for much longer.

Here are some pieces of advice for you to embrace customer loyalty:

1. Invest in digital marketing

Build Customer Loyalty

If you use all the digital tools available, you can easily manage your customers’ information. The data will help you make decisions and manage your strategy towards your goal.

2. Offers special promotions

Who doesn’t like promotions? One way to show value to your customers is through gifts and discounts. It can be 2 x 1 offers, coupons, access to exclusive events hosted just for them.

3. Offer rewards for purchases

A discount on your next purchase allows your customers to have an incentive to make a purchase again. It’s tough to refuse an already ensured discount.

4. Offer personalized services

Currently, consumers appreciate personalized services. It’s essential to take the time to respond to their messages, listen to their needs, and advise solutions. In this way, the customer feels close to the brand and allows you to be the first option in a future booking.

5. Email marketing

Build Customer Loyalty


Email marketing allows consumers to have access to privileged information. You can share promotions, available products, new launches, or even invitations to events through email.

It’s a simple way to stay in touch with your clients. However, you have to be careful about what information is being shared. Emails must contain valuable content to ensure that your clients continue to open and read them. If they don’t, the email providers will start marking your communications as Spam or Junk, which means your clients won’t see your important messages.

We hope these bits of advice are useful. Tell us if you want to know more as we’re just beginning to scratch the surface!

Boost your PMU Brand

Boost your PMU Brand

We are here to share some points that you must take into account for your audience to recognize and remember your brand. 

We want to help you improve your brand so when your target market requires your service or product, the first name that comes to mind is your brand. 

The higher the recognition, the more the audience will be familiar with your logo, messages, and services/products.

If you do not know how to achieve this, we will teach you.Boost your PMU Brand

1. Create Your Profile In Social Media.

As it is well known out there, what isn’t found on the internet, does not exist. That is why it is essential to create a profile on the social network that best suits your service or product. It can be Instagram, Facebook, or even your web page. 

In your profile, you can expand information about your product or service, talk about specifications, working hours, place of service, among other information.

2. Develop A SEO Plan

Search engine optimization (SEO) is vital to generate more potential leads. It implies that your service or product can be seen by search engines such as Google. It will help you to keep track of the interactions with your followers on social media.

You will collect information and find out what content they prefer. Also, it will be easier for you to make decisions about what you want to share.

Boost your PMU Brand

3. Lean On Influencers

Influencers are now the new commercials. Followers trust the recommendations of the people they follow.

They believe in honest recommendations. For this reason, you must work together with local influencers to sponsor your service or product. Influencers will attract trustworthy consumers. 

4. Get Reviews

Social media users are usually guided by the comments found online. They use the reviews to obtain real and reliable information about your service product. 

As a result, reviews can influence the purchase decision process. You must create a space where clients can talk about the service. Also, It can help you to have feedback for your business. 

Would you like to know more about boosting your brand?

Empowering Others: Don’t let others fall

Empowering Others

As a girl boss, you must not forget that teamwork is essential to develop your day-to-day activities. It is not only taking care of the relationships with your direct employees but also with your suppliers. This empowerment will help you deliver a better service to your clients. 

Creating an empowered workplace will allow your employees to become more engaged with their work and encourage them to provide a much better service. 

The people who belong to the organization are a reflection of your business image. Therefore, we want to give you some pieces of advice about how to empower others.  

Empowering Others

1 .Collaborate with Others

In your workplace, people can interact with the service or product that you are selling. They might have something valuable to share with you.

For this reason, you must seek to work together and cooperate with their needs – listening to their ideas, offering feedback, taking into account their comments. Maybe some details that you are not taking into account can be seen by others.

2. Always be Positive and Thankful

Each day can have its complications, however, and it is highly important to control our emotions and stay calm. Positive thinking can keep the team serene and create a space to seek solutions. Also, don’t forget to say thank you.

Empowering Others

3. Ask Them About Their Goals

It’s important for you to know the motivations of your collaborators. You can ask them about their expectations.

As a leader of the team, you can use the information to help them. This will show them that you’re interested in what they hope to achieve and that you’ll be there to support the team.

Nowadays, employees appreciate a workplace where their boss will care about professional development but also personal growth.

4. Support Your Team

Supporting your team is not about doing their job but helping them to overcome their barriers or obstacles. This kind of support will generate trust and will enhance their appropriate capability of decision-making.

5. Empower Your Team By Giving Autonomy

Your team needs to receive the confidence to perform their tasks. They must have their space to do the work. This autonomy will benefit the communication since the guidelines have to be clear and precise. The communication between both parts will need to be more consistent and regular. 

We hope these tips will help you improve and strengthen your work with your team

Tips to Improve your Productivity in your Daily Routine

Improve your Productivity in your Daily Routine

Nowadays, we are measured by how much work we are capable of getting done and the ability to manage our time. However, it’s not a mystery that the days are going faster and faster and time doesn’t seem to be ever enough. We are constantly trying to be more efficient and productive to get things done, but we see ourselves with our phones in our hands and without a clear direction at the end of the day. Time goes by and the tasks seem endless but the frustration is real.

In this post, we want to give you some advice to be more productive and not get confused by endless tasks. The idea is to give you some tools so you know how to work smarter, not harder.

Improve your Productivity in your Daily Routine1. Plan out your day

Having a to-do list will help you remember everything you need to get done. The most important thing is to plan your day, know what you have to do and be realistic about your time.

Yes, you cannot do it all at once and many activities must be distributed throughout the week. Many times our memory fails us and it is necessary to write down pending tasks no matter how simple they are. 

2. Set your main goals for the day

Don’t try to do it all in one day. Be clear and realistic about your objectives. You can’t reach the moon in one day. As we told you before, tasks have to be distributed over the week. We know it can be overwhelming but do not worry. With practice, you will learn how to manage your own time. You just have to be willing to be more conscious about time management. 

For example, you can organize in one day all the activities where you have to go out. Or, if you already know that certain activities take more time away from you, such as budget planning, or content creation, you must schedule enough time to complete those tasks.

Improve your Productivity in your Daily Routine

3. Work in your hardest task first

Getting the hardest tasks done will help you to release pressure and the rest of the tasks will seem like a piece of cake. You already know yourself, you certainly know which assignment may take most of your time or can be more complicated. Try to organize your time to do it at the beginning of the day.

When you start your activities, you have a clearer mind and have more energy to put into the task. It feels good to know that you got out of the most difficult part of the day and it will help you lighten the load. If you leave it for later, your mind can be distracted, tired and the only thing you will achieve is getting frustrated.

4. Eliminate all kind of distractions

Focus, we don’t have time to lose. Put away your phone while doing your task. Let’s be honest, it is hard not to check up every five minutes on your Instagram account or to ignore the banter in the studio, but it is not impossible. Help yourself by putting your phone in airplane mode or tell your friend you will talk to them later. Believe me, if you get to focus on the task, you will be able to complete it in record time. 

5. Take small breaks during the dayImprove your Productivity in your Daily Routine

Small breaks will prevent you from getting burnout. Yes, we have to work, but we also have to rest. We are not machines meant to stay connected 24/7. Short breaks allow our ideas to flow easily, it allows the brain to breathe and we can concentrate with less effort. Stretching your legs, breathing deeply, or eating a snack are some examples that you can easily incorporate to freshen up.

Changes are small but you can see results if you implement them in your daily routine. 

Hopefully, they can be helpful.

See you soon in another post.