Are You Guilty of These Five PMU Marketing Mistakes?

PMU Marketing Mistakes

From microblading advertising to taking a client’s payment, there are many things to consider for “how to grow a PMU business.” You want to put your time, energy and budget into those things that matter most and have the biggest impact.

Marketing success changes as fast as technology, and it’s important to know the right moves to make. Avoid these common marketing habits for the best success in growing your PMU brand.

Investing Too Little in Marketing

As a beauty entrepreneur, you may have a small budget or feel a bit nervous about investing a lot of money in marketing, especially if you’re just starting out. But, research shows that more is better.

Marketing is one of the best investments you can make for your business. Experienced entrepreneurs can attest to this fact. In a recent survey, those polled said they spent an average of ten percent of their budgets on marketing in the past 20 years, but regretted not spending more. Run your business with no regrets by investing more in marketing.

Obtaining the necessary funding for marketing is easier than you think. You can get financing even though your business may be young. Check with traditional and online lenders, like your local bank or LendingTree. Crowdsourcing is also an excellent alternative for finding the necessary money to invest in PMU marketing.

Too Little Research

It’s necessary to spend time finding and understanding your target audience (those who are likely to become clients). Careful studying and planning can show you the best place and time to reach them. Knowing where and how to communicate with your audience can help you make your marketing more successful.

Part of your marketing budget should go towards research. Try different methods of reaching your intended audience (social media, email, direct mail…). Find those that work the best for you and increase your efforts there.

Reaching Too Widely

When marketing your PMU brand, you are not trying to “cast a wide net” and reach everybody with your message. You want to find people interested in booking PMU treatments and market to them. Investing in marketing and research with a PMU marketing partner will serve you well at this stage. You’ll be able to narrow your marketing to those that are most likely to become a client.

Research is essential. You can learn all kinds of information about your target audience, like their average age and gender or what social media platforms they use and the best time of day to post content.

Today’s social media platforms are a great starting point. These are excellent sources of knowledge about your followers and audience.

Marketing to your audience should be ongoing. As your business grows and changes, your marketing should do the same.

Not Tracking Your Performance

If you experiment with marketing tactics without tracking your progress, you could end up playing a losing game. You’ll want to know what’s working well and what needs improvement.

Today’s technology makes it easier to check your progress and the outcome of your marketing efforts. Create clear goals to work towards. Stay where you are successful; improve what isn’t as successful.

Sticking With Traditional

Marketing calls for flexibility. What works today might not work in a few years. It’s necessary to adapt and experiment with new technologies and techniques.

Your audience will change. Communication preferences might shift, making email a poor marketing choice. Or, you might appeal to an entirely new demographic with a new treatment.

Social media platforms have transformed and will continue to do so. What got your business noticed a year ago won’t necessarily work today.

Putting It All Together

Whether you’re starting your business or are more experienced, it will always be helpful to take a step back and look at your marketing with fresh eyes. You can do this yourself, or a marketing partner can help you. Take time to review the above list and see where you can improve.

Invest in marketing for your business, allocating a good chunk to research. If you don’t have the funds, look into a lender. Excellent marketing will get you better results faster.

Narrow down your market to a core audience for a stronger impact. Reaching more people isn’t necessarily better if those people are unlikely to book your PMU service.

Stay flexible and adapt to change. Avoid the urge to stick with the traditional, including your traditional audience. Once you’ve perfected a strategy with your core audience, branch out to try new things.

Your PMU business is your baby. It’s easy to try and shoulder all the tasks of building it up and forget that you can ask for help. Your PMU beauty marketing agency has the experience to help you grow your business. Allow them to help you started, boost your current progress and take you above and beyond the competition.

Infographic

Marketing success depends on how well your PMU business can adapt to the ever-changing technological advancement. Put your time, effort, and money into things that have a bigger impact. How? First, you need to lose these common marketing habits that are not helping your business. Read this infographic and take notes.

Are You Guilty of These Five PMU Marketing Mistakes Infographic

Video

Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Your PMU business will experience many changes as it grows. You may be striding along at an excellent speed and suddenly reach a point where you need a larger salon, another artist, or more booked clients to continue growing. These natural slow-downs are bottlenecks. You can’t move forward without solving these problems.

Believe it or not, this is a good situation to have. It means you have reached a benchmark, or a goal. Your next steps are to consider what you’ve done well, what can be improved and what your new goals or benchmarks should be.

More Marketing for More Clients

An additional marketing strategy is often necessary to drive more business to your website and door. Your marketing efforts should include more than one digital channel (social media outlet) to reach more people in today’s technological age.

While you don’t have to become an expert on digital marketing (more on that later), it will help you to know the basics and what it takes to get your name out there. Marketing any business requires knowledge of certain practices, calculations and technologies. These are called hard skills and PMU marketing experts excel at them. It’s also helpful to have those softer “people skills,” like effective communication, leadership and inclusion.

We’ll discuss some hard and soft skills needed to up your marketing game. Hopefully, you take away two things from it: 1) a better understanding of your marketing strategy and 2) confidence in your beauty digital marketing agency to provide you with what you need to grow in today’s fast-paced digital world.

Search Engine Rankings

SEO might be a word you often hear as you increase your marketing efforts. It stands for “Search Engine Optimization” and refers to your business’s placement on a search engine page, like Google. Posting content consistently and using the right keywords matter to your SEO ranking.

People perform 3.5 million searches a day on Google. In fact, 93% of online activities begin with a search. If your business appears on the first page of results, it’s seen by thousands of people.

And, if your business appears within the top three listed companies, you’re even more likely to drive traffic to your website and convert lookers into booked clients. SEO is very valuable to your success because you improve how many people see you and book your services.

Boosting your SEO takes time–time to explore and research, time to experiment and time to execute. Not to mention, search engine and social media rules frequently change, making SEO keywords even more critical for your audience to find you. Most businesses hire a specialized SEO partner to help do the technical research and analyze the results.

Data Analytics

It may sound complicated, but in simple terms, data analytics is collecting and sorting information about potential clients to decide the best way to market your artistry.

You will need to collect data on your target audience (the potential clients you are hoping to book), as well as the progress and results of your current marketing. The information you gather will help you find, understand and relate to your audience in a meaningful way.

You’ll gather a lot of data from your interactions with your audience. Some examples include:

  • What they are searching for
  • The kind of content they’re watching and engaging with
  • Their purchasing preferences

Knowing what data is important, what to ignore and how to tell the difference is a big part of marketing and data analytics.

Content

Content refers to anything you create and share online, such as your social media posts, blogs or videos. While content doesn’t directly advertise your brand, it is meant to get people interested in your PMU services.

Making content that appeals to your audience and posting consistently are essential. In addition, create content that stands the test of time so that someone coming across your post, blog or video days or years from now will still find it relevant and meaningful.

Customer Relationship Management (CRM)

Marketing is more than research and advertising. People skills like communication, inclusion, leadership, connection and relationship building are just as necessary. Your marketing strategy should help your business better relate to your potential clients.

These skills are referred to as “soft” because they aren’t typically learned from a book or in a classroom. A great marketer must stay aware of and understand the changing needs of their audience. It takes time and practice to learn, but you can become a master at connecting with your clients.

Communication

Effective communication is necessary for establishing trust and building relationships with potential clients. With millions of products and services competing for their attention, you have to stand out as someone they can trust and relate to.

Marketing experts have discovered that today’s audiences prefer short and entertaining communications. As a result, visual content, like videos, is quickly becoming the most preferred way audiences want businesses to communicate.

Visual communication can improve your SEO, engagement and booking rates. Video editing software can help you create more interesting visual content for your website or social media platforms.

You Don’t Have to Know it All to be it All

You can better understand and play a role in your business’s marketing strategy when you know some key digital marketing terms. But the best part is…to be successful, you don’t need a marketing degree or an additional 40 hours a week you don’t have.

Your beauty digital marketing agency at Highstoke is your one-stop PMU marketing partner. We have the skills and results you need to stay focused on your art and stop worrying about how to promote your business and get more clients. You don’t have to do it all yourself. Join our team to start thriving!

Measuring the Success of Your Social Media Campaign

Social media platforms like Facebook, Instagram and Twitter are excellent places to build a community, develop business leads and attract new clients. As a business owner, you want to set clear goals for yourself on your social media channels so that you make the most of your time and efforts there. You’ll also need to know how to measure your progress towards meeting those goals so that you can focus on what is working best for your business.

Setting and measuring goals keeps you organized, is the most budget-friendly way to work and gives you valuable feedback about your clients. If you haven’t been setting measurable goals and tracking the results of your social media efforts, now is the perfect time to start.

Success Is More Than Appointments and Money

A goal with a very clear beginning and end is often called a “campaign.” Social media marketing campaigns are carefully planned to help a business owner achieve their business goals through social media platforms. Different campaigns focus on different goals, which are as unique as your PMU business.

Not all campaigns are designed to drive immediate sales, though. Perhaps, you’re just starting out and your first steps need to be getting your name out there or building your reputation. If you’re not so new, your goal might be growing your following instead, knowing that a greater following will lead to more appointments.

Whatever your goal may be, it’s important to choose an accurate way to measure your progress towards the finish line. The number of bookings or your take-home pay may not tell the whole story.

Here’s how to get started.

Define Your Mission

No doubt you want to become a leading artist. But, achieving your dream can be a lot to take on at once. Instead, break it down into smaller, achievable goals that you can work on one step at a time.

When it comes to what you can achieve through social media, think of one goal you want to reach through your platforms, and use that to guide you in choosing what to focus on and how to measure it. For example, you might decide to focus on driving website traffic. Or, maybe you want to increase your engagement with your followers (who could turn into clients one day).

Because those two goals are different, you will need to measure your progress differently as well. You and your PMU marketing agency should clearly define goals that will help you grow your business.

Develop Ways for Measuring Your Goals

Goal-setting for social media advertising is the first step in a carefully planned social media campaign. The next step is to regularly measure the success of your efforts so that you know whether to keep doing what you’re doing or try something else.

To measure your campaign’s success, you and your PMU marketing agency will look at different metrics. Metrics refer to the “how” of measuring your goals. For example, how will you know when you’ve reached your goal to double the number of followers you have on social media? You’ll look at your followers today and compare it to the number of followers last week or last month. As with this example, you’ll have a metric, or measurement, for every goal.

Assess Your Success

Once you know the metrics you need for your goal, the next step is to find the right tools to help you measure (like choosing a ruler to help you measure length).

Some social media channels and third-party services like Google Analytics and Hootsuite provide that service or allow you to customize your own.

You have many options, so research carefully. If you need help understanding or deciding what would work best for you, consult a social media expert (like your beauty digital marketing agency).

Planning ahead and setting up your measuring tools before your campaign starts is ideal. Take the time to become familiar with how it works and what types of information it can provide you. Starting early also gives you more data to compare to from before your campaign.

Check Your Progress

Regularly check on your progress, even in the very beginning. Early data will help you see how far you’ve come and what to change in the future. Make this step a routine, whether you do it daily or weekly.

Make Improvements

Reconsider your goals and metrics every once in a while. Think about ways to improve your goal, speed up your progress or measure your growth.

Continue Learning

It’s important to keep in mind that regardless of the results of your campaign, it is still a win for you because it gives you and your beauty marketing agency insight and data about the habits and values of your audience.

As the famous inventor, Thomas Edison once wrote, “I have not failed. I’ve just found 10,000 ways that won’t work.” With your goals set, you’re always working on laying the groundwork for bigger accomplishments in the future. Set those goals. Measure the successes of your efforts. Make changes. Repeat.

What to Publish on Your Beauty Brand Social Media Account

For entrepreneurs, social media is more than a way to pass the time and be entertained. It’s an opportunity for you to reach your business goals.

Social media marketing for permanent makeup artists is about developing relationships, engaging with your audience in interesting conversations and showcasing your craft to build brand awareness and grow your business.

These days, businesses want to make their mark on social media platforms. How can your brand stand apart from the competition if everyone is doing it? Any beauty brand agency can agree that creating the right content for your followers is the key to standing out from the crowd.

Posting Content Regularly is Your Strategy

Content is the base of any business strategy these days. It’s the number-one way to promote your microblading business or showcase your PMU artistry. Consistently posting content that your target audience finds meaningful is how you connect, communicate and make yourself memorable to them.

The Five Most Useful Types of Content

With so many social networks, platforms and ways to engage with your audience, where does a PMU artist begin? To answer that question, let’s look at what professional marketers suggest to their clients most often.

Video

Followers are more likely to engage with and share videos. This type of media helps your audience better understand who and what you and your brand are about. It drives traffic to your website and turns lookers into paying clients.

The popularity of Instagram Reels and TikTok videos proves that you don’t need fancy equipment or a big budget to produce catchy content. In addition, another cool benefit of posting videos is that you can save, repurpose and reuse them at a later time.

Facebook, Instagram and YouTube are the top three most popular social media sites for clients. Of these, Instagram provides many different and helpful tools for making and broadcasting videos.

While TikTok may not yet have the brand attention-grabbing factor that other platforms do, entrepreneurs can better understand their target audience by knowing about the viral trends on this social media site.

Images

Images are the second most helpful and used type of content across social media networks.

“A picture is worth a thousand words,” so the saying goes. And indeed, it is true that most people would prefer to get their information from a picture rather than read about it. This method opens the door for User Generated Content (UGC), in which your followers connect with each other and with you through images.

Instagram is at the top of the list of virtual places to share pictures. Pinterest is another great outlet for sharing photos with clients looking for inspiration. Both networks allow you to turn images into shoppable content. That means you can link an image to your booking site.

Written Posts

Even though videos and images take the top two spots for ways to offer content, the written word is still a powerful form of marketing, especially when you post regularly.

Consistent posting familiarizes your audience with your brand, voice and tone. With regular posting, your brand will stand out from the crowd.

Your clients want to learn more about you, your services and any fresh news about your business. Not only will your followers discover more about you, but posting allows you to connect with and learn about them, too. In time, you’ll be the expert at what type of content engages your audience the most.

Twitter, LinkedIn and Reddit are great platforms for keeping your audience interested. Your written posts can include questions, polls and quizzes that are fun for your audience while giving you valuable feedback. You can keep discussions going by adding to conversation threads.

Stories

Consider using Stories to rev up your community engagement and give your audience new experiences. Stories are given priority across most social media networks, making them more likely to be seen.

The timeliness and interactive nature of Stories make them very engaging to audiences. Plus, interactive features, stickers, sounds and filters make for more creative and expressive content.

Instagram, Facebook, Twitter and Snapchat are some of the best for sharing Stories. Of those, Instagram is the only one that leaves your Stories up beyond 24 hours, allowing you to turn them into Highlights on your profile.

Lives

Live videos, or “lives,” allow you to engage with your audience in real-time. Question and answer or how-to sessions are a great way to ease any nervousness your potential clients might feel before booking and prepare them for what to expect.

Do What’s Right for You

We’ve highlighted several different social media platforms in this article. Not to convince you that you need every one of them, but to highlight the unique capabilities of each one and get you thinking of how you can use what you already have.

The most effective platform will be the one that you and your potential clients will use consistently. Check with your beauty digital marketing agency if you need help getting started. They can help you identify your target audience, the platforms they use most and the content they engage with more often.

Infographic

Do you want to reach your PMU business goals? Social media offers a unique and effective opportunity to engage with your audience and showcase your craft. Aside from posting consistently, knowing what to post and where is the key to nailing your social media marketing. Find the most effective platform for you and your potential clients. Read on.

What to Publish on Your Beauty Brand Social Media Account Infographic

Video

Highstoke Media Network

HSM Network

 

Highstoke Media NetworkGetting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change.

Taking a step back, evaluating what has been done, and figuring out where you want to go is essential for any organization. Changes are here and we are excited to share them with you.

This year, Highstoke Media has faced a substantial growth and we have taken time to understand our role in the beauty industry and what we intend to achieve.

We have realized that the scope of our business project has far exceeded our expectations. As time went on, it became more clear to us that our mission is to walk alongside not only with Permanent Make up artists but business owners of the beauty industry and help them to make their dreams come true.

First, our mission was focused on worldwide PMU artists but now we want to help all beauty professionals to build and expand their business while they impact their community.

The Beauty Growth Network  

Since we understand that community makes all the difference, we are here to introduce you to Highstoke Media Network, an online community for beauty entrepreneurs and professionals, a place where their questions are answered and they can feel part of something bigger.

Highstoke Media is on a mission to create a community of beauty professionals where they can learn about how to take advantage of their potential and define their own definition of success.

We are here to provide valuable information and inspire action through the content we are creating. Highstoke Media is here to support entrepreneurs who are chasing their dreams. We are here to grow together.

Our goal with the Highstoke Media Network is to support beauty professionals by providing them with a safe environment that not only allows them to find new clients but also where they can feel confident and  can discover all the tools and information they need.

Highstoke Media Network

Our Program: Brow Clients on Demand Plus

Over time we are seeking to develop programs that facilitate the objectives set by the beauty professionals. That is why we are proud of our first program focused on Permanent Makeup artists. Brow Clients on Demand Plus (BOCD+) offers PMU artists a method to get more paying clients with guaranteed bookings. This program handles both the marketing (directing dream clients your way) and  sales (booking appointments, closing deals, and directing deposits in your bank account). 

This is just the beginning of all the great things we have planned for this year. Stay tuned. for more announcements.

How to become a successful Beauty entrepreneur?

successful beauty entrepreneur

At Highstoke Media, we have learned that our passion is to support and partner with beauty entrepreneurs. We have experienced the feeling of uncertainty and doubt that came with setting up our own business. That’s why we want to share some insights and advice to help you make it as an entrepreneur.

  1. Establish a clear business plan

Beauty EntrepreneurA good place to start is creating your own business plan. Take your time to define your business advantages and weaknesses, what you offer; what makes you unique in the market. Also, don’t forget about focusing on the strategies that you will use to grow and create brand awareness in the industry. 

In this stage, you should think about every possible scenario, which could happen in your business. The idea is not to be scared, but to be ready and create possible action plans. For example, in the case of a new confinement, what should you do? What is most important, how would you deal with it? 

  1. Be careful with financials – remember you’re just starting out

Cash flow is one of the biggest challenges for start-ups. In order to avoid unnecessary costs, you should resist the temptation to upgrade your office/studio to the max or have unnecessary expenses.

Whenever you make an investment, you must consider the benefits it will bring to the company and determine if you can afford it.

  1. Don’t be afraid to ask for help

Beauty EntrepreneurNew beginnings are not always easy. When it comes to business, getting advice from people with a lot of knowledge can prove to be the best tactic. To be successful in this industry, it is not necessary to know everything, but rather to know that there will always be someone who knows more than you. Don’t be afraid to ask for help.

There are plenty of resources for networking, knowledge sharing, and advice available. Networking is more than just finding new business opportunities; it is also a great way to find support and ideas for the future. Please do not be afraid to seek advice from the people around you.

  1. The best asset you have is yourself. 

Beauty EntrepreneurIt is common for entrepreneurs to forget that each of us should take a break once in a while. Since it is your own business, commitment is greater, but you must rest, exercise; eat well, and most importantly, set boundaries. You do not have to work endlessly!

Take time to spend with your family and friends. Quality time can help you to breathe, oxygen the brain and can help you to be more efficient at your work. As an entrepreneur, you should forget working on your time management skills. 

Here is a post where you can read why it’s important to take some time for yourself. 

  1. Always learn new things

Beauty EntrepreneurRunning a business is a continuous process of learning and growing. In addition to practical skills, you should also develop emotional capabilities. Browse free and low-cost online courses, try to listen to podcasts, watch TED talks or documentaries of your industry. There are also great conferences where you can learn up-to-date industry trends and network with like minded beauty professionals, like the Vegas PMU Conference.

It has been said that the only thing you have that cannot be taken from you is what you have learned.

Over the years, we have learned that each process should be enjoyed and now you are off to an exceptional journey. Don’t worry; we are by your side to help you.

 

As a Beauty Entrepreneur, you are your top priority

Beauty entrepreneur

Being a beauty entrepreneur means changing priorities and doing as many things as possible. You are focused on growth and usually you think you don’t have enough time to complete all the activities that are being required. This can be overwhelming but don’t worry, it’s normal and you are not alone. 

As a business owner, you may spend long hours doing the hard work since there are limited resources or it may be hard for you to delegate. 

Today’s demands on our time can be challenging, especially running a business. No matter what your lifestyle demands, you have to avoid burning out.

However, we are here to tell you that it is important to take some time for yourself. Most of us prioritize our business needs above our own in an effort to not feel guilty for not working as hard as we would like, but this is not healthy.

Here are some reasons to explain to you why it might make sense for you to take some time out for yourself.

 1. Relieve stress 

Beauty EntrepreneurIt’s easier to feel exhausted if you don’t prioritize your “me” time. When you are constantly under pressure, your stress levels increase, and eventually you burn out. It’s necessary to recharge your batteries, and lower your stress levels by taking some time out

How do you define “me” time? “Me” time doesn’t have to mean doing something by yourself, it can simply mean doing something you enjoy. This could be reading a book or our blog post , going for a walk with friends or watching a movie with your partner.

Also, you can try new alternatives such as meditation (you can use an app to guide you), try a new recipe or even take a relaxing bath.  

2. Be productive by resetting your brain.

A never-ending list of tasks and working from the moment you wake up until you go to sleep is not ideal. Our brains aren’t built to focus for long periods of time. Taking regular breaks helps you stay focused. A pleasant break can refresh you and get you back on track.

3. Make it easier to concentrate and solve problems.

When the brain is constantly thinking about a matter, it becomes increasingly hard to see the problems from a different perspective and find out an efficient solution. Many times, you will discover that the solution will suddenly arise to you simply because you are not trying to force it.

 4. Self-discovery time. 

Beauty EntrepreneurSometimes we need to take a step back and evaluate where we are. What matters most to you? Where do you stand? Where do you want to go? In the chaos of the daily routine, sometimes we lose sight of what we really want. When our actions are not aligned with our goals, we can lose ourselves. 

 You should remember that quality over quantity is what matters most when it comes to your “me” time. No matter what your schedule looks like, make sure you take ten minutes to focus on something that inspires you. Disconnect from technology and take a break.

 We hope this information can be useful for you. See you in our next post.

 

 

 

5 tips every Permanent Make-up Artist should know

Tips for PMU artist

Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect PMU artist. This is good news for PMU artists. However, some PMU artists have difficulty booking appointments. Why? Don’t worry! We are here to help you out. Here are 5 tips for those clients to get to know your work.

Every client has doubts, and you must understand that. The key to your success lies in helping your clients overcome their doubts and trust you.

  • Becoming a Permanent Make-up expert should be your first priority

Permanent Make-up ArtistAs Patrick Rothfuss says, practice makes the master. Nobody wants ruined eyebrows, for instance. People will require your services to increase their self-esteem and self-image.

Permanent means lasting or intended to last or remain unchanged indefinitely, for this reason water and soap are not enough if you’re not happy with the results. Clients tend to research the experience and reputation of the PMU artist.

Make sure you have enough practice as a PMU artist.  You should focus on becoming excellent at your profession. Invest in your knowledge and skills, and your clients will appreciate it.

  • Organize your own photo catalogue/portfolio for your PMU Business.

When it comes to selecting a PMU artist, photos seem to be the deciding factor. Photographs are usually the first thing a client looks at when checking out at your work. Don’t be afraid to practice taking detailed photos with your phone. Also, take the respective time to edit your pictures. Even the most professional photographers have to edit their photos. You might be inspired by examples on social media that your competitors share.

A guide has been prepared just for you so that you can practice more. Click here

  • Provide an Excellent Service as a Permanent Makeup Artist

Once you have an appointment, you should be able to answer all your client’s questions as the PMU specialist you are. Doubts are common, but it is your job to give the client the confidence they need.

Keep in mind that aesthetics matter, so ensure your business has an attractive and clean environment where clients can feel comfortable.

Take your time to do your work. There is no rush! Focus on creating fine and beautiful hair strokes.

  • Be obsessive about customer satisfaction 

Listen carefully to clients in order to understand what they want. Ensure you provide them with a great experience. Listening is the key to delivering excellent results.

It is common for PMU clients to refer your services to others through word-of-mouth. Marketing in the PMU industry is based on trust. As a PMU artist, you must provide the highest level of service to everyone you have the privilege of working with.

  • Take advantage of social media for PMU marketing

Permanent Make-up ArtistYour business can connect with potential clients and existing customers through social media marketing. Share information such as client reviews, discount seasons, and general information about your business.

Social media, when used properly, can boost your brand awareness and boost sales. Make sure your business has a presence on some of the most popular platforms, such as Instagram, Facebook and Pinterest.

Would you like to speed up the process? It’s time to invest in ads. You don’t know how to do that?

You don’t have to worry; this is our zone of genius and we’ll help you with all sales and marketing. For more information, write to our email: hello@highstoke-media.com

 

New road for PMU luxury artists: BCOD+ Program

Brow Clients On-Demand Plus

At Highstoke Media, we believe that change is an excellent way to achieve and overcome the current challenges presented in the beauty market.

This year, we have decided to embrace our transition and we have come up with our new program: Brow Clients On-Demand Plus. 

Our systems and strategies are designed to help luxury PMU artists get more paying clients on-demand with guaranteed & booked appointments (not just leads).

We are excited to announce that we´re the only growth partner that handles BOTH marketing AND the sales department of your PMU business. It means we are in charge of booking appointments, closing deals, and directing deposits in your bank account. Sounds amazing, doesn’t it? 

The time has come and we want to share with you all the details about our program and the best way to do it is by answering the most common questions: 

  • What does BROW CLIENTS ON DEMAND + offer? 

We offer our clients 80+ booked appointments in just three months without you having to do any marketing or sales yourself. Don´t worry! We got your back.

Brow Clients On-Demand Plus

  • What is the Brow Expert Concierge? 

This is our professionally trained team that has a deep understanding of the PMU market. They will be responsible for handling all of your follow-ups, nurturing, sales, closing deals, collecting deposits, and booking appointments. 

  • How many PMU artists do you work with? 

We work exclusively with one PMU artist per city. Our goal is to build long-term relationships with each one of them. We avoid unwanted competition for our artists which allows space for them to become the #1 artist in their area. 

  • Do you work with international businesses?Brow Clients On-Demand Plus

Yes, we do! Our platform is proven to work (almost) anywhere in the world. Today, most of our clients are in the United States, Canada, United Kingdom, and Australia. Our strategies are designed to thrive in every country. We believe there are no frontiers.

  • Which guarantees will I have working with Highstoke Media?

Our Guaranteed Profits Policy is simple and transparent. If we don’t hit the guaranteed booked appointments in the allotted time frame, we will work for FREE until we do.

Get exclusive access to our Brow Expert Concierge team who handles everything from A-Z – giving you the freedom to focus on your technique, CEO days, and becoming the top 1% brow expert in your city.

Would you like to have more information? 

You can send us an email to  hello@highstoke-media.com or see more information on our Instagram: @highstokemedia 

 

How to take better brow pictures for your business? 

Beauty treatmentIf you’re a permanent makeup, you must know that your clients might choose your work by the portfolio you show on your social media.

EXCEPTIONAL PHOTOS can be the difference between booking a few clients and being completely booked out for months. Customers will look at photos of your work to decide if you are the most suitable option because they’re investing in permanent beauty work and their appearance.

We are here to help you out. It’s time to start creating the portfolio of your work.  Having trouble taking your client’s brow pictures? Check out these tips.

1.Use a ring light.

Ring lights are a great option to light the face of your clients. The light will help to smooth the skin and show every detail of your work. Also, it makes everyone’s eyes pop!

2. Use the correct camera.

There’s no need to invest in a professional camera. Having a smartphone with a nice camera will help you to achieve good pictures.

Beauty treatment

3. Find the right angle.

We know all of our clients have a better angle for pictures. Try taking many shots, switching from side to side, always having the brows in the center of the photo so all the attention goes to them. 

Quality is the clue, and the closer the pictures, the better.

Don’t forget to keep your angles the same for all before and afters.

4. Clean out all the background.

Don’t leave any evidence of your tools used near the face and, clean the client’s face before shooting. We need to focus on your work, not the setting.

5. Retouch the photo with App.

There are several options of apps where you can find touchup tools such as wrinkle remover, blemish remover, photo reshape, teeth whitening, red-eye remover, among others. It can help you to improve your photos and give them the final touch. We have an app recommendation for you.

Airbrush is a free APP you can use to smooth out your client’s skin so their brows look as sharp and perfect as ever with no other distractions like pimples, scars, etc. Click on the link to learn more about how to use the Airbrush app https://www.youtube.com/watch?v=zGXt9N0wR1w 

We hope these tips can work for you!

Now you have the tools to try excellent shots.