Permanent Makeup Artist

Highstoke Media Network

Getting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change.

Taking a step back, evaluating what has been done, and figuring out where you want to go is essential for any organization. Changes are here and we are excited to share them with you.

This year, Highstoke Media has faced a substantial growth and we have taken time to understand our role in the beauty industry and what we intend to achieve.

We have realized that the scope of our business project has far exceeded our expectations. As time went on, it became more clear to us that our mission is to walk alongside not only with Permanent Make up artists but business owners of the beauty industry and help them to make their dreams come true.

First, our mission was focused on worldwide PMU artists but now we want to help all beauty professionals to build and expand their business while they impact their community.

The Beauty Growth Network

Since we understand that community makes all the difference, we are here to introduce you to Highstoke Media Network, an online community for beauty entrepreneurs and professionals, a place where their questions are answered and they can feel part of something bigger.

Highstoke Media is on a mission to create a community of beauty professionals where they can learn about how to take advantage of their potential and define their own definition of success.

We are here to provide valuable information and inspire action through the content we are creating. Highstoke Media is here to support entrepreneurs who are chasing their dreams. We are here to grow together.

Our goal with the Highstoke Media Network is to support beauty professionals by providing them with a safe environment that not only allows them to find new clients but also where they can feel confident and can discover all the tools and information they need.

Our Program: Brow Clients on Demand Plus

Over time we are seeking to develop programs that facilitate the objectives set by the beauty professionals. That is why we are proud of our first program focused on Permanent Makeup artists. Brow Clients on Demand Plus (BOCD+) offers PMU artists a method to get more paying clients with guaranteed bookings. This program handles both the marketing (directing dream clients your way) and sales (booking appointments, closing deals, and directing deposits in your bank account).

This is just the beginning of all the great things we have planned for this year. Stay tuned. for more announcements.

4 reasons why you need a logo as a PMU artist

As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the logo is a fundamental part of your brand in addition to high-quality service and positive reviews with these 4 reasons:

1. It forms the basis of your brand’s identity

No matter what kind of service you’re delivering, you must tell a story. For example, you can express that your PMU brand will raise the self-esteem of its client by improving aspects of beauty with which they do not feel comfortable or it can be synonymous with a solution to save time in the daily routine.

It is your logo that sets the stage for the story you are trying to tell, its colors, tones, and fonts. All these elements will be used in your other branding material such as business cards, landing pages, and other marketing material. The idea is to create a concrete brand identity.

2. It makes you memorable

Logos are a point of identification; they’re the symbol that clients use to recognize your brand and, especially, your permanent makeup service.

With just the right icon or font, your PMU business logo can communicate everything from its background (professional, relaxed, playful) to its mission (performance creativity).

Therefore, your logo serves the dual purpose of conveying your values as well as showing consumers how you are different from your competitors.

3. It can grab your client’s attention

Your logo is a good way to say: Hey! Here is the PMU artist you’re looking for. Logos can capture viewers’ attention and effectively communicate a company’s core values. Viewers can be potential clients, or they can serve as sources of information about your services.

4. It Makes an Outstanding First Impression

The logo is the first impression a client will have of your PMU business. You have one chance to make a good impression. Therefore, you should design a logo that can easily be introduced into the beauty industry, and which will stick in your clients’ minds.

We hope you find this information helpful as you begin your journey. You can find daily tips and tricks for PMU artists on our social networks.

branding logo luxury PMU artists Marketing tip PMU artist PMU business

How to get clients as a new PMU artist in the beauty Industry?

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips.

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas. Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started:

10% off your first appointment.
Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure.
By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.

booked appointments customer satisfaction luxury PMU artists Marketing tip PMU artist PMU business PMU services

5 tips every Permanent Make-up Artist should know

Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect PMU artist. This is good news for PMU artists. However, some PMU artists have difficulty booking appointments. Why? Don’t worry! We are here to help you out. Here are 5 tips for those clients to get to know your work.

Every client has doubts, and you must understand that. The key to your success lies in helping your clients overcome their doubts and trust you.

Becoming a Permanent Make-up expert should be your first priority

As Patrick Rothfuss says, practice makes the master. Nobody wants ruined eyebrows, for instance. People will require your services to increase their self-esteem and self-image.

Permanent means lasting or intended to last or remain unchanged indefinitely, for this reason water and soap are not enough if you’re not happy with the results. Clients tend to research the experience and reputation of the PMU artist.

Make sure you have enough practice as a PMU artist. You should focus on becoming excellent at your profession. Invest in your knowledge and skills, and your clients will appreciate it.

Organize your own photo catalogue/portfolio for your PMU Business.

When it comes to selecting a PMU artist, photos seem to be the deciding factor. Photographs are usually the first thing a client looks at when checking out at your work. Don’t be afraid to practice taking detailed photos with your phone. Also, take the respective time to edit your pictures. Even the most professional photographers have to edit their photos. You might be inspired by examples on social media that your competitors share.

A guide has been prepared just for you so that you can practice more. Click here

Provide an Excellent Service as a Permanent Makeup Artist

Once you have an appointment, you should be able to answer all your client’s questions as the PMU specialist you are. Doubts are common, but it is your job to give the client the confidence they need.

Keep in mind that aesthetics matter, so ensure your business has an attractive and clean environment where clients can feel comfortable.

Take your time to do your work. There is no rush! Focus on creating fine and beautiful hair strokes.

Be obsessive about customer satisfaction

Listen carefully to clients in order to understand what they want. Ensure you provide them with a great experience. Listening is the key to delivering excellent results.

It is common for PMU clients to refer your services to others through word-of-mouth. Marketing in the PMU industry is based on trust. As a PMU artist, you must provide the highest level of service to everyone you have the privilege of working with.

Take advantage of social media for PMU marketing

Your business can connect with potential clients and existing customers through social media marketing. Share information such as client reviews, discount seasons, and general information about your business.

Social media, when used properly, can boost your brand awareness and boost sales. Make sure your business has a presence on some of the most popular platforms, such as Instagram, Facebook and Pinterest.

Would you like to speed up the process? It’s time to invest in ads. You don’t know how to do that?

You don’t have to worry; this is our zone of genius and we’ll help you with all sales and marketing. For more information, write to our email: hello@highstoke-media.com

customer satisfaction PMU artist PMU business PMU marketing PMU photo portfolio PMU services

The Beauty Growth Network

Our Program: Brow Clients on Demand Plus

1. It forms the basis of your brand’s identity

2. It makes you memorable

3. It can grab your client’s attention

4. It Makes an Outstanding First Impression

Increase your range of services:

Having a quality website and a social media profile are essential for any established PMU artist:

Offer them more:

Becoming a Permanent Make-up expert should be your first priority

Provide an Excellent Service as a Permanent Makeup Artist

Be obsessive about customer satisfaction

Take advantage of social media for PMU marketing