Highstoke Media Network

HSM Network

 

Highstoke Media NetworkGetting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change.

Taking a step back, evaluating what has been done, and figuring out where you want to go is essential for any organization. Changes are here and we are excited to share them with you.

This year, Highstoke Media has faced a substantial growth and we have taken time to understand our role in the beauty industry and what we intend to achieve.

We have realized that the scope of our business project has far exceeded our expectations. As time went on, it became more clear to us that our mission is to walk alongside not only with Permanent Make up artists but business owners of the beauty industry and help them to make their dreams come true.

First, our mission was focused on worldwide PMU artists but now we want to help all beauty professionals to build and expand their business while they impact their community.

The Beauty Growth Network  

Since we understand that community makes all the difference, we are here to introduce you to Highstoke Media Network, an online community for beauty entrepreneurs and professionals, a place where their questions are answered and they can feel part of something bigger.

Highstoke Media is on a mission to create a community of beauty professionals where they can learn about how to take advantage of their potential and define their own definition of success.

We are here to provide valuable information and inspire action through the content we are creating. Highstoke Media is here to support entrepreneurs who are chasing their dreams. We are here to grow together.

Our goal with the Highstoke Media Network is to support beauty professionals by providing them with a safe environment that not only allows them to find new clients but also where they can feel confident and  can discover all the tools and information they need.

Highstoke Media Network

Our Program: Brow Clients on Demand Plus

Over time we are seeking to develop programs that facilitate the objectives set by the beauty professionals. That is why we are proud of our first program focused on Permanent Makeup artists. Brow Clients on Demand Plus (BOCD+) offers PMU artists a method to get more paying clients with guaranteed bookings. This program handles both the marketing (directing dream clients your way) and  sales (booking appointments, closing deals, and directing deposits in your bank account). 

This is just the beginning of all the great things we have planned for this year. Stay tuned. for more announcements.

How to become a successful Beauty entrepreneur?

successful beauty entrepreneur

At Highstoke Media, we have learned that our passion is to support and partner with beauty entrepreneurs. We have experienced the feeling of uncertainty and doubt that came with setting up our own business. That’s why we want to share some insights and advice to help you make it as an entrepreneur.

  1. Establish a clear business plan

Beauty EntrepreneurA good place to start is creating your own business plan. Take your time to define your business advantages and weaknesses, what you offer; what makes you unique in the market. Also, don’t forget about focusing on the strategies that you will use to grow and create brand awareness in the industry. 

In this stage, you should think about every possible scenario, which could happen in your business. The idea is not to be scared, but to be ready and create possible action plans. For example, in the case of a new confinement, what should you do? What is most important, how would you deal with it? 

  1. Be careful with financials – remember you’re just starting out

Cash flow is one of the biggest challenges for start-ups. In order to avoid unnecessary costs, you should resist the temptation to upgrade your office/studio to the max or have unnecessary expenses.

Whenever you make an investment, you must consider the benefits it will bring to the company and determine if you can afford it.

  1. Don’t be afraid to ask for help

Beauty EntrepreneurNew beginnings are not always easy. When it comes to business, getting advice from people with a lot of knowledge can prove to be the best tactic. To be successful in this industry, it is not necessary to know everything, but rather to know that there will always be someone who knows more than you. Don’t be afraid to ask for help.

There are plenty of resources for networking, knowledge sharing, and advice available. Networking is more than just finding new business opportunities; it is also a great way to find support and ideas for the future. Please do not be afraid to seek advice from the people around you.

  1. The best asset you have is yourself. 

Beauty EntrepreneurIt is common for entrepreneurs to forget that each of us should take a break once in a while. Since it is your own business, commitment is greater, but you must rest, exercise; eat well, and most importantly, set boundaries. You do not have to work endlessly!

Take time to spend with your family and friends. Quality time can help you to breathe, oxygen the brain and can help you to be more efficient at your work. As an entrepreneur, you should forget working on your time management skills. 

Here is a post where you can read why it’s important to take some time for yourself. 

  1. Always learn new things

Beauty EntrepreneurRunning a business is a continuous process of learning and growing. In addition to practical skills, you should also develop emotional capabilities. Browse free and low-cost online courses, try to listen to podcasts, watch TED talks or documentaries of your industry. There are also great conferences where you can learn up-to-date industry trends and network with like minded beauty professionals, like the Vegas PMU Conference.

It has been said that the only thing you have that cannot be taken from you is what you have learned.

Over the years, we have learned that each process should be enjoyed and now you are off to an exceptional journey. Don’t worry; we are by your side to help you.

 

As a Beauty Entrepreneur, you are your top priority

Beauty entrepreneur

Being a beauty entrepreneur means changing priorities and doing as many things as possible. You are focused on growth and usually you think you don’t have enough time to complete all the activities that are being required. This can be overwhelming but don’t worry, it’s normal and you are not alone. 

As a business owner, you may spend long hours doing the hard work since there are limited resources or it may be hard for you to delegate. 

Today’s demands on our time can be challenging, especially running a business. No matter what your lifestyle demands, you have to avoid burning out.

However, we are here to tell you that it is important to take some time for yourself. Most of us prioritize our business needs above our own in an effort to not feel guilty for not working as hard as we would like, but this is not healthy.

Here are some reasons to explain to you why it might make sense for you to take some time out for yourself.

 1. Relieve stress 

Beauty EntrepreneurIt’s easier to feel exhausted if you don’t prioritize your “me” time. When you are constantly under pressure, your stress levels increase, and eventually you burn out. It’s necessary to recharge your batteries, and lower your stress levels by taking some time out

How do you define “me” time? “Me” time doesn’t have to mean doing something by yourself, it can simply mean doing something you enjoy. This could be reading a book or our blog post , going for a walk with friends or watching a movie with your partner.

Also, you can try new alternatives such as meditation (you can use an app to guide you), try a new recipe or even take a relaxing bath.  

2. Be productive by resetting your brain.

A never-ending list of tasks and working from the moment you wake up until you go to sleep is not ideal. Our brains aren’t built to focus for long periods of time. Taking regular breaks helps you stay focused. A pleasant break can refresh you and get you back on track.

3. Make it easier to concentrate and solve problems.

When the brain is constantly thinking about a matter, it becomes increasingly hard to see the problems from a different perspective and find out an efficient solution. Many times, you will discover that the solution will suddenly arise to you simply because you are not trying to force it.

 4. Self-discovery time. 

Beauty EntrepreneurSometimes we need to take a step back and evaluate where we are. What matters most to you? Where do you stand? Where do you want to go? In the chaos of the daily routine, sometimes we lose sight of what we really want. When our actions are not aligned with our goals, we can lose ourselves. 

 You should remember that quality over quantity is what matters most when it comes to your “me” time. No matter what your schedule looks like, make sure you take ten minutes to focus on something that inspires you. Disconnect from technology and take a break.

 We hope this information can be useful for you. See you in our next post.

 

 

 

How to get clients as a new PMU artist in the beauty Industry?

New clients for PMU artist

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips. 

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

New clients for PMU artistInvest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas.  Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started: 

New clients for PMU artist

  • 10% off your first appointment.
  • Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure. 
  • By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
  • Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.

Tips to improve your Brand awareness

Brand awareness

Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience.

It also helps to become familiar, and in the end, if you work on your brand awareness, you will get clients easier. Why?  Because when clients are facing a buying decision, they are more likely to buy from you.

Brand awareness also encourages you to achieve your objectives and goals. It can expand your audience, increase website traffic, and cultivate leads. 

How to create brand awareness? Let’s talk more about how to increase your brand awareness in the PMU business. 

1. Create a custom hashtag for Instagram.

Hashtags are an important part of all social media communication. If you have your own hashtag, it will start spreading and your brand will reach more people. When you click on the hashtag, people will find all the information you have created for them. The hashtag will be representing your brand. Be careful about choosing your #. 

Brand awareness2. Participate in sponsor local events

Get attention without spending a lot: increase your visibility in the beauty community by sponsoring local organizations and events. Events will give you a chance to showcase your logo and other visual content on the event’s fliers, website, and at the event itself. This exposure can be priceless for setting that seed in the consumer’s mind.

3. Post regularly to social media

Now beauty customers are connected to social networks. Faces are stock on the screen and the best way to approach them is by creating content for them. We recommend choosing your ideal social media platform and creating a plan for a week’s worth of posts. 

Would you like to have some ideas for taking better photos and level up your social networks? Check out our post https://highstoke-media.com/how-to-take-better-brow-pictures-for-your-business/

4. Run display ads. At highstoke Media we can help you to achieve your goals. Brand awareness

With personalized ads, you can capture the attention of a customized audience in the beauty market, build brand awareness, drive traffic, and convert potential leads into clients. You can create campaigns at scale to reach more viewers. 

Have you found this information useful? Highstoke Media loves working with PMU artists.

See you in another post. 

 

Tips to Improve your Productivity in your Daily Routine

Improve your Productivity in your Daily Routine

Nowadays, we are measured by how much work we are capable of getting done and the ability to manage our time. However, it’s not a mystery that the days are going faster and faster and time doesn’t seem to be ever enough. We are constantly trying to be more efficient and productive to get things done, but we see ourselves with our phones in our hands and without a clear direction at the end of the day. Time goes by and the tasks seem endless but the frustration is real.

In this post, we want to give you some advice to be more productive and not get confused by endless tasks. The idea is to give you some tools so you know how to work smarter, not harder.

Improve your Productivity in your Daily Routine1. Plan out your day

Having a to-do list will help you remember everything you need to get done. The most important thing is to plan your day, know what you have to do and be realistic about your time.

Yes, you cannot do it all at once and many activities must be distributed throughout the week. Many times our memory fails us and it is necessary to write down pending tasks no matter how simple they are. 

2. Set your main goals for the day

Don’t try to do it all in one day. Be clear and realistic about your objectives. You can’t reach the moon in one day. As we told you before, tasks have to be distributed over the week. We know it can be overwhelming but do not worry. With practice, you will learn how to manage your own time. You just have to be willing to be more conscious about time management. 

For example, you can organize in one day all the activities where you have to go out. Or, if you already know that certain activities take more time away from you, such as budget planning, or content creation, you must schedule enough time to complete those tasks.

Improve your Productivity in your Daily Routine

3. Work in your hardest task first

Getting the hardest tasks done will help you to release pressure and the rest of the tasks will seem like a piece of cake. You already know yourself, you certainly know which assignment may take most of your time or can be more complicated. Try to organize your time to do it at the beginning of the day.

When you start your activities, you have a clearer mind and have more energy to put into the task. It feels good to know that you got out of the most difficult part of the day and it will help you lighten the load. If you leave it for later, your mind can be distracted, tired and the only thing you will achieve is getting frustrated.

4. Eliminate all kind of distractions

Focus, we don’t have time to lose. Put away your phone while doing your task. Let’s be honest, it is hard not to check up every five minutes on your Instagram account or to ignore the banter in the studio, but it is not impossible. Help yourself by putting your phone in airplane mode or tell your friend you will talk to them later. Believe me, if you get to focus on the task, you will be able to complete it in record time. 

5. Take small breaks during the dayImprove your Productivity in your Daily Routine

Small breaks will prevent you from getting burnout. Yes, we have to work, but we also have to rest. We are not machines meant to stay connected 24/7. Short breaks allow our ideas to flow easily, it allows the brain to breathe and we can concentrate with less effort. Stretching your legs, breathing deeply, or eating a snack are some examples that you can easily incorporate to freshen up.

Changes are small but you can see results if you implement them in your daily routine. 

Hopefully, they can be helpful.

See you soon in another post.