Getting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change.
Taking a step back, evaluating what has been done, and figuring out where you want to go is essential for any organization. Changes are here and we are excited to share them with you.
This year, Highstoke Media has faced a substantial growth and we have taken time to understand our role in the beauty industry and what we intend to achieve.
We have realized that the scope of our business project has far exceeded our expectations. As time went on, it became more clear to us that our mission is to walk alongside not only with Permanent Make up artists but business owners of the beauty industry and help them to make their dreams come true.
First, our mission was focused on worldwide PMU artists but now we want to help all beauty professionals to build and expand their business while they impact their community.
The Beauty Growth Network
Since we understand that community makes all the difference, we are here to introduce you to Highstoke Media Network, an online community for beauty entrepreneurs and professionals, a place where their questions are answered and they can feel part of something bigger.
Highstoke Media is on a mission to create a community of beauty professionals where they can learn about how to take advantage of their potential and define their own definition of success.
We are here to provide valuable information and inspire action through the content we are creating. Highstoke Media is here to support entrepreneurs who are chasing their dreams. We are here to grow together.
Our goal with the Highstoke Media Network is to support beauty professionals by providing them with a safe environment that not only allows them to find new clients but also where they can feel confident and can discover all the tools and information they need.
Our Program: Brow Clients on Demand Plus
Over time we are seeking to develop programs that facilitate the objectives set by the beauty professionals. That is why we are proud of our first program focused on Permanent Makeup artists. Brow Clients on Demand Plus (BOCD+) offers PMU artists a method to get more paying clients with guaranteed bookings. This program handles both the marketing (directing dream clients your way) and sales (booking appointments, closing deals, and directing deposits in your bank account).
This is just the beginning of all the great things we have planned for this year. Stay tuned. for more announcements.
A good place to start is creating your own business plan. Take your time to define your business advantages and weaknesses, what you offer; what makes you unique in the market. Also, don’t forget about focusing on the strategies that you will use to grow and create brand awareness in the industry. 
New beginnings are not always easy. When it comes to business, getting advice from people with a lot of knowledge can prove to be the best tactic. To be successful in this industry, it is not necessary to know everything, but rather to know that there will always be someone who knows more than you. Don’t be afraid to ask for help.
It is common for entrepreneurs to forget that each of us should take a break once in a while. Since it is your own business, commitment is greater, but you must rest, exercise; eat well, and most importantly, set boundaries. You do not have to work endlessly!
Running a business is a continuous process of learning and growing. In addition to practical skills, you should also develop emotional capabilities. Browse free and low-cost online courses, try to listen to podcasts, watch TED talks or documentaries of your industry. There are also great conferences where you can learn up-to-date industry trends and network with like minded beauty professionals, like the Vegas PMU Conference.