Highstoke Media Network

HSM Network

 

Highstoke Media NetworkGetting ahead of the game today requires businesses to be able to adapt to a world marked by innovation and change.

Taking a step back, evaluating what has been done, and figuring out where you want to go is essential for any organization. Changes are here and we are excited to share them with you.

This year, Highstoke Media has faced a substantial growth and we have taken time to understand our role in the beauty industry and what we intend to achieve.

We have realized that the scope of our business project has far exceeded our expectations. As time went on, it became more clear to us that our mission is to walk alongside not only with Permanent Make up artists but business owners of the beauty industry and help them to make their dreams come true.

First, our mission was focused on worldwide PMU artists but now we want to help all beauty professionals to build and expand their business while they impact their community.

The Beauty Growth Network  

Since we understand that community makes all the difference, we are here to introduce you to Highstoke Media Network, an online community for beauty entrepreneurs and professionals, a place where their questions are answered and they can feel part of something bigger.

Highstoke Media is on a mission to create a community of beauty professionals where they can learn about how to take advantage of their potential and define their own definition of success.

We are here to provide valuable information and inspire action through the content we are creating. Highstoke Media is here to support entrepreneurs who are chasing their dreams. We are here to grow together.

Our goal with the Highstoke Media Network is to support beauty professionals by providing them with a safe environment that not only allows them to find new clients but also where they can feel confident and  can discover all the tools and information they need.

Highstoke Media Network

Our Program: Brow Clients on Demand Plus

Over time we are seeking to develop programs that facilitate the objectives set by the beauty professionals. That is why we are proud of our first program focused on Permanent Makeup artists. Brow Clients on Demand Plus (BOCD+) offers PMU artists a method to get more paying clients with guaranteed bookings. This program handles both the marketing (directing dream clients your way) and  sales (booking appointments, closing deals, and directing deposits in your bank account). 

This is just the beginning of all the great things we have planned for this year. Stay tuned. for more announcements.

How to become a successful Beauty entrepreneur?

successful beauty entrepreneur

At Highstoke Media, we have learned that our passion is to support and partner with beauty entrepreneurs. We have experienced the feeling of uncertainty and doubt that came with setting up our own business. That’s why we want to share some insights and advice to help you make it as an entrepreneur.

  1. Establish a clear business plan

Beauty EntrepreneurA good place to start is creating your own business plan. Take your time to define your business advantages and weaknesses, what you offer; what makes you unique in the market. Also, don’t forget about focusing on the strategies that you will use to grow and create brand awareness in the industry. 

In this stage, you should think about every possible scenario, which could happen in your business. The idea is not to be scared, but to be ready and create possible action plans. For example, in the case of a new confinement, what should you do? What is most important, how would you deal with it? 

  1. Be careful with financials – remember you’re just starting out

Cash flow is one of the biggest challenges for start-ups. In order to avoid unnecessary costs, you should resist the temptation to upgrade your office/studio to the max or have unnecessary expenses.

Whenever you make an investment, you must consider the benefits it will bring to the company and determine if you can afford it.

  1. Don’t be afraid to ask for help

Beauty EntrepreneurNew beginnings are not always easy. When it comes to business, getting advice from people with a lot of knowledge can prove to be the best tactic. To be successful in this industry, it is not necessary to know everything, but rather to know that there will always be someone who knows more than you. Don’t be afraid to ask for help.

There are plenty of resources for networking, knowledge sharing, and advice available. Networking is more than just finding new business opportunities; it is also a great way to find support and ideas for the future. Please do not be afraid to seek advice from the people around you.

  1. The best asset you have is yourself. 

Beauty EntrepreneurIt is common for entrepreneurs to forget that each of us should take a break once in a while. Since it is your own business, commitment is greater, but you must rest, exercise; eat well, and most importantly, set boundaries. You do not have to work endlessly!

Take time to spend with your family and friends. Quality time can help you to breathe, oxygen the brain and can help you to be more efficient at your work. As an entrepreneur, you should forget working on your time management skills. 

Here is a post where you can read why it’s important to take some time for yourself. 

  1. Always learn new things

Beauty EntrepreneurRunning a business is a continuous process of learning and growing. In addition to practical skills, you should also develop emotional capabilities. Browse free and low-cost online courses, try to listen to podcasts, watch TED talks or documentaries of your industry. There are also great conferences where you can learn up-to-date industry trends and network with like minded beauty professionals, like the Vegas PMU Conference.

It has been said that the only thing you have that cannot be taken from you is what you have learned.

Over the years, we have learned that each process should be enjoyed and now you are off to an exceptional journey. Don’t worry; we are by your side to help you.

 

Empowering Others: Don’t let others fall

Empowering Others

As a girl boss, you must not forget that teamwork is essential to develop your day-to-day activities. It is not only taking care of the relationships with your direct employees but also with your suppliers. This empowerment will help you deliver a better service to your clients. 

Creating an empowered workplace will allow your employees to become more engaged with their work and encourage them to provide a much better service. 

The people who belong to the organization are a reflection of your business image. Therefore, we want to give you some pieces of advice about how to empower others.  

Empowering Others

1 .Collaborate with Others

In your workplace, people can interact with the service or product that you are selling. They might have something valuable to share with you.

For this reason, you must seek to work together and cooperate with their needs – listening to their ideas, offering feedback, taking into account their comments. Maybe some details that you are not taking into account can be seen by others.

2. Always be Positive and Thankful

Each day can have its complications, however, and it is highly important to control our emotions and stay calm. Positive thinking can keep the team serene and create a space to seek solutions. Also, don’t forget to say thank you.

Empowering Others

3. Ask Them About Their Goals

It’s important for you to know the motivations of your collaborators. You can ask them about their expectations.

As a leader of the team, you can use the information to help them. This will show them that you’re interested in what they hope to achieve and that you’ll be there to support the team.

Nowadays, employees appreciate a workplace where their boss will care about professional development but also personal growth.

4. Support Your Team

Supporting your team is not about doing their job but helping them to overcome their barriers or obstacles. This kind of support will generate trust and will enhance their appropriate capability of decision-making.

5. Empower Your Team By Giving Autonomy

Your team needs to receive the confidence to perform their tasks. They must have their space to do the work. This autonomy will benefit the communication since the guidelines have to be clear and precise. The communication between both parts will need to be more consistent and regular. 

We hope these tips will help you improve and strengthen your work with your team