How to get clients as a new PMU artist in the beauty Industry?

New clients for PMU artist

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips. 

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

New clients for PMU artistInvest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas.  Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started: 

New clients for PMU artist

  • 10% off your first appointment.
  • Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure. 
  • By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
  • Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.

Why is branding so important in the PMU Industry?

Why is branding so important in the PMU Industry

Why is branding so important in the PMU Industry

The brand is the image of the business you send out to the world. It makes you stand out from your competition. 

The truth is people don’t buy what you sell but the way you sell it. People usually look for a brand where they can feel safe. Consumers tend to look for brands that have a message to share with the world. In the beauty industry, brands don’t only talk about beauty, they also tend to talk about self-esteem and self-love.

Keep in mind that managing a brand is not something done overnight. It requires effort and a lot of work. However, it’s a task that is necessary if you want to grow in the industry. 

We’re here to show you that it’s crucial to know how to manage your brand in order to increase your business value and generate new customers.

WHAT IS A “BRAND”?

The first thing we need to clarify is that branding is not only the visual components. It goes much further. The brand is everything that differentiates and identifies something. Creating a brand is much more than creating a name, a logo, or a slogan. Creating a brand is to transmit the values ​​of the company and communicate them with its public.

Why is branding so important in the PMU IndustryTHE VALUE OF A BRAND

A brand isn’t born with a commercial value. A brand is built over time through strategies. Value is the consequence of good brand development.

A brand is valued according to the relationship it creates with its audience. In this journey of building value, every detail makes a difference when it comes to people’s perceptions of your business. 

WHAT MAKES A BRAND STRONG?

By now, you must be wondering what actions you need to become a strong brand. You and your team must pay attention to the following aspect: 

DIFFERENT AND UNIQUE

If your brand is not unique and different from your competitors, it has no chance of becoming strong. There are millions of competitors in the beauty industry. You need to ask yourself, what makes you different from others? Is it for your service, your price, your ability to design brows?

EASY UNDERSTANDING

The message that your brand passes on has to be easily understood by your audience. What is your goal? What are your values? 

ADAPTABLE 

Being adaptable does not mean giving up your identity and essence, but knowing that at a certain point it is necessary to reposition yourself in the PMU industry. Changes are inevitable, new trends will appear and you must adapt your technique accordingly to the market’s demand. 

ENGAGE WITH THE PUBLIC AND BE AUTHENTICWhy is branding so important in the PMU Industry

Never promise something that your brand can’t deliver. It is necessary to have clear values ​​with your audience and have attitudes that confirm those values. 

RELEVANT

The brand needs to cause changes in people’s lives. In our case, microblading is a beauty service that can change the way people perceive themself. Even after an initial microblading treatment, women feel more confident and self-satisfied with their appearance. 

Highstoke Media loves working with PMU artists. We hope this information is valuable for your business.

In our post you can find more information about how to boost your brand. https://highstoke-media.com/boost-your-brand/