Every permanent makeup artist knows that the success of your business depends on filling your schedule with people who value your artistry. The only thing better than a new client is a repeat client and one that is willing to pass your name along to anyone who needs your services too. Loyalty to your business is not only a high compliment, but can help your business keep growing.

Loyal clients are clients so ecstatic over the “Wow!” brows you created for them that they can’t stop talking about you. Ideally, everyone they tell about you would book an appointment with you, and your business would be set for life with the domino effect of all the rave reviews you get. In reality, though, good news spreads slowly. Your client might even be reluctant to let anyone know they had help getting their eyebrows so perfect.

Clients that are loyal to your brand act as brand ambassadors, spreading the word about your incredible skills. They value your services so much that they promote them for you. Loyal clients are more likely to talk about your extraordinary services with friends and family.

So, how can you build brand loyalty and get more clients for your PMU business?

It starts with giving your clientele a positive and unique experience every time they come in. Keep reading for tips on how you can build client loyalty.

Keep Interactions Positive

Your face-to-face and social media encounters will influence how your clients feel about you. Feelings are strongly tied to memories. So, a pleasurable experience will stand out in your client’s mind and make your business a positively memorable one. When asked for a permanent makeup artist referral, they will easily recall and share your name.

Develop Your Tone
How do you want your clients to remember you? Do you want to be reassuring and gentle? Do you hope they see you as trendy and witty? Choose how you want to “sound” and then clearly communicate those tone expectations with your employees and partners so that they maintain your brand standards.

Dedicate to Customer Service
With so many of your client interactions occurring through social media, make sure that you are responding to all questions and inquiries, sent via website or social media, every day. If you don’t have the time and have the means, consider hiring a dedicated team member to help with customer service. Make sure that you create and stick to your standards, including quickly replying to client questions and remembering to thank those clients who praise you. It might even be helpful to save your favorite responses to common questions.

Share Your Story

Your clients want to feel like they know you. Connect with your clients and online followers by sharing your story with them. Tell them why you chose permanent makeup, what you love about what you do, share your expertise, and tips for how clients can keep their brows and lips looking great. But number one rule, keep it relevant and professional.

You’ll capture and hold their attention which will also make them remember you better and feel closer to you.

Want to know more about building your story? We have a new blog about that. Click on the link to learn more.

Offer a Rewards Program

Want existing clients to spread the word about your brand while building your client base at the same time? Make it easy (and incentivise) for your clients to share the word with an rewards program.

Some tried-and-true examples include a dollar amount or percentage off of touch-up services, a voucher for a discount on a different service or a universal discount good for any of your services or products. You can give out incentives at the end of a service to encourage repeat business or tie it to a referral program, which gives existing clients a special discount on their next service if a new client mentions their name.

Other ideas include a skincare goodie bag or a gradual rewards system in which the prizes get more valuable with each referral.

Create a Community

Now more than ever, individuals are looking for causes they can get behind, especially one as easy as growing a tight-knit community.

Use technology to bring your audience together. Establish an ongoing and fun network with your followers on social media by engaging with them. You’ll not only get a better understanding of your clients’ interests, but you’ll also create devoted followers who are proud to be in your “family” and promote your PMU service through favorable word-of-mouth advertising.

Brand Loyalty Boosts Business Success

Traditional advertising only goes so far. Your clients are looking for a brand whose reputation they can trust and feel connected to. In many cases, they are more likely to listen to their best friend’s review over an advertisement.

It sounds simple, but all you have to do is ask. Make sure that at the end of your appointment you ask your clients to spread the word, and if you have a referral program remind them about the incentive. Don’t be shy! A gentle reminder is sometimes all you need to stay top of mind.

With a few simple steps, you can get more PMU clients and keep existing ones coming back by focusing on building loyalty. Encourage more referrals by giving your clients a wonderful and unique experience. Then, engage with them on your social media platforms, chatting with those who have questions as well as those who leave positive comments or reviews. Create a brand story that appeals to them. Consider a reward program to encourage repeat business and referrals. Most importantly, build a community where your clients can relate to you and each other.