We all have an ideal, dream client that we wish we could duplicate and see each and every appointment. While you can’t always have the perfect client, you can make moves to ensure that you are attracting the right type of client that will want the services you offer and will be ready to pay and book an appointment.
Identify Your Ideal Client Profile
You can’t be everything to everyone. In business, you can go crazy trying to make everyone a client. Save yourself the time and hassle, by putting on paper who your ideal permanent makeup client is (target audience). Think about what services you offer, who you already serve, and who can benefit that isn’t already a client. You may also look at competitors in your area and see what types of clients they are servicing.
Ask Yourself These Questions
➔ Who are your current clients? (Age, income, skin type)
➔ What is the desired result my client is looking for? (Replace hair loss, feel confident, save time getting ready, etc)
➔ What are your competitors doing? (Who are they serving, how are they showcasing their work?)
➔ Where are they spending their time? (Are they using social media, are they looking at newspapers, are they walking past your store?
How Can You Reach Your Dream Clients?
Once you identify your ideal PMU client, you will have an even better idea of how you can connect with them and meet their needs. The goal is to make your presence known and create a relationship. Potential clients are more likely to choose your business when you offer personalized interactions. You may have heard of a few ways to advertise and market your permanent makeup business, here are a few to consider.
Social Media
Social media marketing for makeup artists is one of the best ways to connect with new clients. Think of your Instagram and other social profiles as your online portfolio of work. In fact, this is likely one of the first places that a client will learn about you.
Research your target audience’s most used social media channels. Encourage a following by adding social media buttons to your internet marketing materials such as your website, YouTube channel and emails. (This works for business cards, fliers, storefront decals and coupons.)
Promote participation by replying to comments, asking questions and posting engaging content on a regular basis. Brand-specific hashtags are a great way to broaden the reach of your content.
While the above suggestions are basically free, you can pay to amplify your efforts on social media by purchasing ads or partnering with social media influencers who have already developed a relationship with your niche market and can help you capitalize on their followers.
How and Where to Gather Reviews and Testimonials
Online reviews are important for proving the value of your services to those who don’t yet know you. There are a couple of places where new clients will look for information about your business and see your reviews. Google My Business is a MUST for every business. Take your time to set up your profile and add contact details and photos. Yelp, Style Seat and others are also places where potential clients may find you and see your public reviews.
Don’t be afraid to make the ask! The only way you will grow your reviews is to ask clients who are satisfied to leave you a glowing 5-star review. Word of mouth goes a long way and a consistent stream of positive reviews build trust with future clients or those who are having a hard time making a choice.
Build an Effective PMU Website
It’s no surprise that your website is also a great way to showcase your work. Here are a few key ways to make sure your website is ready to show when potential clients are looking for your services:
- Make sure that the pages of your website make reference to permanent makeup services and specifically what you offer with descriptions for each service type
- Indicate where you are located
- Add a map to your website along with contact information
- Add photos of your work
- Consider adding reviews or testimonials
- Have a clear way for clients to contact you – whether you add a “Book Now” button or phone number to call
- Add a link to your website on your social media profiles so that those who are interested can easily click for more information
Most importantly, don’t be afraid to be you, regardless of who your clients are. If they are the right client for you, they are looking for 1. Exactly what you are offering and 2. A connection with you through trust and relationship-building.
Consistency is the key no matter what means you are using to reach your core clients. Keep in mind that not everyone is your ideal client (not everyone has to be). Finding the right clients, who believe in you and your work, trust your expertise, and want to build loyalty with you, is what is ultimately most important.
