Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips. 

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas.  Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started: 

  • 10% off your first appointment.
  • Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure. 
  • By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
  • Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.