For professionals in the beauty industry, social media platforms like Facebook, Instagram, and Twitter are vital tools. Not only do they allow you to keep in touch with your clients, but they can help you advertise your services, showcase your work, and engage with other artists. No PMU marketing strategy is complete without the social media piece.
Here are six tips to improve social media marketing for makeup artists. You’ll find some key things you can do to strengthen your social media presence and use your social media accounts to support your marketing strategy.
Get Familiar With Organic and Paid Content
You can take an organic or paid path to build your social media presence. Organic content refers to free content you create like posts, stories, photos, videos and memes. Individuals and businesses can share this content with each other on their feeds. Growing your social media following with organic content requires time and effort, but it’s a necessary building block for your marketing plan because it develops connections.
Paid content is the new era of advertising and can deliver faster results. While paid marketing and advertising cost more, carefully crafted ads can pay for themselves as they raise awareness of your brand, attract new followers and convert followers into paying clients.
Regularly posting organic content to your social media is always a great strategy. In some cases, you may need a mixture of paid-for advertising and organic to boost your brand awareness and conversion rates. A seasoned beauty marketing agency can help you decide what will work best for you.
The Best Social Platform is the One Your Audience Uses
Since posting on social media is fairly straightforward and inexpensive, marketing through social media is a good use of your time and dollars.
You do not need a profile on every platform to have an impact. Identify the type of people you are trying to reach and figure out what platforms they’re regularly using. Also, do your detective work (or have your beauty marketing agency do it for you) to figure out what time the majority of your audience is on. Start posting on that platform at that time to catch your followers online.
How you craft each post can make a big difference too. Here’s how to make the most of your social media posts.
The Six “Be’s” to Gain Attention on Social Media
★ Be Visual. Be sure to use pictures, videos, slideshows, memes, gifs, animated words, etc., more than plain text in your posts. Marketing research shows that you have five seconds to grab your audience’s attention, and visual content does this faster, better and with more engagement than words alone.
★ Be Consistent. The best way to get noticed is to post often and predictably. You don’t have to post several times a day to meet this requirement. Posting once a day is fine, especially when you post to an active audience. You can create a content calendar of what to post and when. Planning in advance helps you stick to it. If you happen to be a fly-by-the-seat-of-your-pants type of person, then in-the-moment posting works, too, as long as you remember to do so regularly. You’ll set an expectation with your followers in no time, and they’ll know when to expect you to post new content.
★ Be Engaging With Your Audience. The most important, vital, not-to-be-skipped part of social media; the entire purpose of creating a profile and content is…to build relationships. You can’t do that very well by staying silent on your end. Let your personality shine as you respond to those who tag, tweet, or reply to your posts. Your purpose is not to get the most followers but to create a loyal following of fans who feel like they know you.
★ Be Yourself. Connect with your followers on a personal level. Your clients may be disappointed with generic or auto-generated responses and lose interest in following you. They want to get to know the real you and see that the real you is making time for them.
★ Be Sociable. Reach out to your followers. Follow them right back. Follow competitors. Follow businesses in your neighborhood. Re-post and re-tweet things that are interesting to your audience. Let your fans see some behind-the-scenes footage and pics of you, your salon, and your work.
★ Be a Do-gooder. Concentrate on helping instead of selling, and everything else will fall into place. Your followers don’t want to feel like you’re trying to sell them something; they want to know more about you and what you do. Help them find answers to their questions about permanent makeup, microblading and other procedures. Your honesty will become your reputation and draw in more followers, clients and partners who love how trustworthy you are.
Support Your Marketing Team
Your marketing team at Highstoke Media has the knowledge and experience to get you the results you need to grow your PMU business. Our plug-and-play templates and word-for-word scripts make your life easier. With our knowledge and your support using these six tips to grab your audience’s attention on social media, you’ll find your calendar starts filling up quickly.