“Mind your manners!”
You probably heard that countless times as a kid, but you probably never expected to hear it again as an adult.
The internet and social media have so much of the world linked together that it is now more important than ever to observe online etiquette, especially if you are working hard to build your personal brand.
Avoid Costly Mistakes Online
As a “beautypreneur,” so much of your advertising and marketing is done through your social media pages. You can quickly make a name for yourself and build the reputation of your business through your personal and professional networking sites if you know how to promote your PMU or microblading business online.
One slip up on a post or story could hurt your reputation and cause you to lose your followers and potential clients, which means a loss of future earnings. It’s helpful to brush up on the correct code of conduct every now and again to avoid costly mistakes.
Tip 1: Be Relevant, Relatable and Visual
Your clients fall in love with you, your work and your story. Use your Instagram, Facebook and other social media channels to showcase your expertise and results that you’ve achieved for other clients. Before and after pictures are a great way to show potential clients a visual example of what results you may be able to achieve for them.
Give them a little more…Reels and Stories are a great way to show the behind the scenes of your work and showcase a little bit more about your personality.
What should you not post? We recommend steering clear of pictures that are overly personal like pictures of pets, kids, food, vacations – anything that isn’t relevant to your business should stay minimal or not be posted on your business pages.
On the flip side of the coin, remember that potential clients can easily access your personal social media pages. So, keep those free of content that some might see as objectionable or offensive. It could affect your business reputation. Create and maintain separate accounts. Consider having a dedicated employee or team manage your professional page and always give yourself time to think before you click that ‘post’ button or keep personal profiles on private.
Tip 2: Build Relationships
Building relationships works better than being pushy and salesy. Clients can see through interactions that are not genuine. No need to immediately and continually plug your services to everyone.
As a PMU artist you have every right to take on (or decline) clients based on the nature of the work, how the client behaves or if you feel like the work in some way compromises the integrity of your work. Relate and connect, and know that the right clients will be interested in what you have to offer.
Tip 3: Give Clients a Person to Talk to
Did you know that your DMs are a super important way that you can connect with your clients? Your followers prefer a real person answering their questions. Firstly, because it builds trust and security in your abilities to perform a top-quality service. Secondly, it’s a great way to start to build a long-term relationship before they are even in your salon.
It may seem tiresome, but set time aside to review and respond to client messages and comments each day. If you’re actively requesting reviews from your clients, acknowledging and following up with reviews is key for building loyalty, as well as mitigating any negative situations that might arise.
Tip 4: Use Thoughtful Hashtags
Hashtags get you and your posts noticed, by allowing Instagram to tag and sort the type of content that you are posting (ie. microblading examples, lip blush before and afters, etc.).
Using hashtags helps those searching for your services actually find you. If you use too many or irrelevant hashtags, though, your content is likely to become white noise that goes unnoticed.
Use hashtags regularly but also wisely, making sure they relate to your business (examples: #Eyebrows #PermanentCosmetics) and avoid using hashtags that are not relevant to your work.
Tip 5: Give Respect to Earn Respect
The PMU community has a positive, encouraging vibe to it. Your interactions with clients, followers, potential clients and competitors should be upbeat. Keep these rules in mind when posting and replying:
- Post content that is kind, encouraging or uplifting.
- Remain professional, even if someone ruffles your feathers
- Ask permission to borrow content
- Give credit to borrowed content
- Avoid complaining
- Treat others the way you want to be treated
- Always get clients’ permission and/or a consent form before sharing their imagery
It might be possible to put all of these rules together under the big Golden Rule of treating others the way you want to be treated. Always stop and think before you post:
- Would you appreciate reading what you’re about to post?
- Is it kind?
- Is it true?
- Is it legal to post?
- Is it helpful?
- Is it relevant to a client who is looking to book with you?
If you can answer, ‘Yes’ to all of the above, then post away. Armed with the knowledge of social media manners, you are ready to make your business pages uniquely you.