Our Story
What started as a simple idea, turned into a global growth partner impacting the lives of thousands of PMU artists and beauty professionals around the world.
After watching thousands of PMU businesses struggle with bringing in consistent clientele using outdated marketing tactics, Founder & CEO, Danny Tran, recognized that no tried-and-true business growth & marketing system, tailored exclusively for the luxury beauty space, existed.
The Highstoke mission became to develop a proven solution to help artists around the world not only survive — but thrive. Starting as a project of one, Highstoke has quickly grown to a globally recognized powerhouse team of 35+ in over 7 countries and recently being named The most exclusive PMU Growth Partner for beauty pros across the globe.
Our simple mission is to help PMU artists build their dream businesses. We empower our partners to serve more people in their communities, every day. Our impact is measured by the countless PMU businesses that have grown to 6 and 7-figures; artists that have gone from a single room to multiple salons, hiring a full team, launching training programs, starting product lines, touring the world, and most importantly, living their best lives with the business of their dreams.
In the past five years, Highstoke has worked with 1,100+ luxury partners in over 15 countries, generated multiple 8-figures in client revenue, been featured in world-renowned articles (Entrepreneur, Thrive Global, Buzzfeed, Yahoo and more) and partnered with national PMU names & top industry experts.
We can’t wait to be part of your journey!
Timeline
An idea to start a marketing company by Danny Tran
Highstoke Media was founded in San Francisco, California
Company started freelancing basic Facebook & Instagram ads and simple social media services
Worked with dozens of different service-based industries (e.g. chiropractors, personal trainers, physical therapists, medical spas, restaurants, wineries, traveling agencies and more)
Highstoke Media spent an entire year of trial and error to understand the ever-changing digital landscape.
Discovered the Permanent Makeup (PMU) industry
Launch of the first ever Brow Clients-on-Demand marketing system
Highstoke Media becomes a global million dollar company with a full sized team
Company relocates from San Francisco Bay Area to Las Vegas, Nevada
Highstoke Media expands internationally
Developed partnerships with the biggest trainers, influencers, organizers and names in the space
Generated over 8-figures in client revenue around the world and spent over $4 million on advertising
Expanded to 20+ global team members in 5 countries
Official launch of the newest Brow Clients-on-Demand PLUS program
Created the first ever Brow Expert Concierge Team with a one-of-a-kind proprietary system
Featured in notable publications such as New York Style Guide, Entrepreneur, Beauty World News, International Business Times, Medium and many more
Partnered with The World Universal League of Permanent Makeup (WULOP)
Launched The Highstoke Club with The #1 PMU community in the world
Expanded to all PMU services (brows, lips, liner, freckles, stretchmark camouflage, scalp micropigmentation, trainings and more) and launched PMU Clients-on-Demand
Grown over 1,000 salons worldwide with over 44,000 appointments booked for clients around the world
Surpassed $22 million in client revenue and over $5 million spent on advertising
Expanded to 35+ global team members in over 7 countries
Highstoke World Tour with partnerships, speaking engagements, sponsorships and more
Created PMU World 2023 - The World's Greatest PMU Event in Miami, Florida
Launched The PMU Diamond System™
PMU World 2024 (TO BE ANNOUNCED)