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Our Story

PMU advertising

What started as a simple idea, turned into a global growth partner impacting the lives of thousands of PMU artists and beauty professionals around the world.

After watching thousands of PMU businesses struggle with bringing in consistent clientele using outdated marketing tactics, Founder & CEO, Danny Tran, recognized that no tried-and-true business growth & marketing system, tailored exclusively for the luxury beauty space, existed.

The Highstoke mission became to develop a proven solution to help artists around the world not only survive — but thrive. Starting as a project of one, Highstoke has quickly grown to a globally recognized powerhouse team of 35+ in over 7 countries and recently being named The most exclusive PMU Growth Partner for beauty pros across the globe.

Our simple mission is to help PMU artists build their dream businesses. We empower our partners to serve more people in their communities, every day. Our impact is measured by the countless PMU businesses that have grown to 6 and 7-figures; artists that have gone from a single room to multiple salons, hiring a full team, launching training programs, starting product lines, touring the world, and most importantly, living their best lives with the business of their dreams.

In the past five years, Highstoke has worked with 1,100+ luxury partners in over 15 countries, generated multiple 8-figures in client revenue, been featured in world-renowned articles (Entrepreneur, Thrive Global, Buzzfeed, Yahoo and more) and partnered with national PMU names & top industry experts.

We can’t wait to be part of your journey!

PMU marketing

Timeline

2017
An idea to start a marketing company by Danny Tran
2017
2018
Highstoke Media was founded in San Francisco, California
2018
2018
Company started freelancing basic Facebook & Instagram ads and simple social media services
2018
2018
Worked with dozens of different service-based industries (e.g. chiropractors, personal trainers, physical therapists, medical spas, restaurants, wineries, traveling agencies and more)
2018
2019
Highstoke Media spent an entire year of trial and error to understand the ever-changing digital landscape.
2019
2019
Discovered the Permanent Makeup (PMU) industry
2019
2019
Launch of the first ever Brow Clients-on-Demand marketing system
2019
2020
Highstoke Media becomes a global million dollar company with a full sized team
2020
2020
Company relocates from San Francisco Bay Area to Las Vegas, Nevada
2020
2020
Highstoke Media expands internationally
2020
2020
Developed partnerships with the biggest trainers, influencers, organizers and names in the space
2020
2021
Generated over 8-figures in client revenue around the world and spent over $4 million on advertising
2021
2021
Expanded to 20+ global team members in 5 countries
2021
2021
Official launch of the newest Brow Clients-on-Demand PLUS program
2021
2021
Created the first ever Brow Expert Concierge Team with a one-of-a-kind proprietary system
2021
2021
Featured in notable publications such as New York Style Guide, Entrepreneur, Beauty World News, International Business Times, Medium and many more
2021
2022
Partnered with The World Universal League of Permanent Makeup (WULOP)
2022
2022
Launched The Highstoke Club with The #1 PMU community in the world
2022
2022
Expanded to all PMU services (brows, lips, liner, freckles, stretchmark camouflage, scalp micropigmentation, trainings and more) and launched PMU Clients-on-Demand
2022
2022
Grown over 1,000 salons worldwide with over 44,000 appointments booked for clients around the world
2022
2022
Surpassed $22 million in client revenue and over $5 million spent on advertising
2022
2022
Expanded to 35+ global team members in over 7 countries
2022
2022
Highstoke World Tour with partnerships, speaking engagements, sponsorships and more
2022
2023
Created PMU World 2023 - The World's Greatest PMU Event in Miami, Florida
2023
2023
Launched The PMU Diamond System™
2023
2024 (COMING SOON)
PMU World 2024 (TO BE ANNOUNCED)
2024 (COMING SOON)