It’s no surprise that Permanent Make-Up (PMU) and Microblading have become two of the most requested beauty treatments all over the world and are only growing in popularity.
You can probably attest to the confidence-boost that a beautiful pair of brows gives clients who want to enhance their face, shorten their time getting ready, and walk out looking flawless every day.
Eyebrows: The New Essential
We have seen fashion trends come and go, but not since Brooke Shields’ heyday in the 1980s has a strong, thick, well-defined eyebrow been so popular. Could it be due to masks covering the lower half of our faces these days? Whatever the reason, that perfect, strong brow line is more sought after now than ever before and will be driving more and more customers to your door…or, you know, your Insta.
Are PMU and Mircoblading the Same?
As potential clients scour the internet looking for a PMU artist, like you, they may come across articles and videos suggesting that permanent make-up and microblading are the same thing when in fact, they are different procedures that yield unique results.
This misconception is confusing to clients, who may be hesitant to proceed with something they don’t fully understand. Using your social media platform, you can clarify the facts and answer their questions about the procedures. You can show them what makes each one unique.
You, your website and your photos can help clients understand the differences between the two procedures. Be the one to answer their questions, and your site is well on its way to turning a curious researcher into a customer.
A Picture is Worth a Thousand Words
Since some potential patrons may think PMU and Microblading are one and the same, you can use your photos to showcase the differences. For example, having two different categories of photos displaying your PMU and Microblading portfolios could help a potential customer to see the differences at a glance.
Showcase the Options
Clients may come to your platform not even realizing there’s more to PMU than just brow sculpting. Show off those beautiful lip, cheek and eye colors of PMU with your photos, so that your clients can see the potential that permanent makeup can unlock for them. Consider adding some before, during and after photos to show how a look is created and the final results.
Describe the Different Procedures
Since PMU or Microblading can both be used to create the perfect eyebrow, consider posting photos with descriptions of the procedure that was used for each set of brows in order to give your potential clients visuals during their research. Want to know how to take the perfect brow pic? Click here to learn how to take one!
PMU for Healing and Aesthetics
Microblading and PMU can be a wonderful solution for patients who have hair loss due to cancer, alopecia and other conditions. PMU and microblading can enhance the face and help a person regain confidence in their appearance.
Add information and pictures on your website for those who, due to medical reasons, may benefit from PMU and Microblading. Let clients know how these services have helped many individuals feel more confident while healing from an illness or trauma. Also help clients understand more about the process by including information about what to expect, any special considerations while healing, and any general information that can help them make an informed decision.
The Versatility of PMU and Microblading
It’s understandable that some might be nervous about committing to something “permanent” on their face. Seeing the differences and similarities between permanent makeup and microblading on your Facebook or Instagram page can help build trust.
Show off pictures that reflect both the natural-looking or bold results you’ve achieved for your clients. The photos and information that you provide may be just what someone needs to stop looking and book that appointment with you.
Make It Work For You
Becoming trained, experienced, and licensed in both Permanent Makeup and Microblading techniques can help you as you grow your business and expand your client base. Ready to scale your client base? The Highstoke Academy can show you how! We’ll show you step-by-step how to attract your dream clients, set up PMU and microblading advertising, fine tune your marketing and book more clients in 2022!
Infographic
Are you thinking of getting a Permanent Make-Up (PMU) or Microblading? But then, you might be hesitant after reading articles and seeing videos online about these two beauty treatments. It is crucial to learn it from the artists’ websites. That way, you can easily understand and differentiate the two. And as an artist, find out in this infographic on how you can achieve this.
