What are the latest PMU Trends for 2022-2023? Melissa Arnold of Worth It Beauty Academy joined us for a chat on what every permanent makeup artist needs to know to keep her artistry on point, continue to provide a high-level of service to clients, and be up to date on the latest trends in the industry.
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How can you build a luxury PMU brand?
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Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.
More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips.
As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.
Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas. Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.
During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started:
We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.
At Highstoke Media, we believe that change is an excellent way to achieve and overcome the current challenges presented in the beauty market.
This year, we have decided to embrace our transition and we have come up with our new program: Brow Clients On-Demand Plus.
Our systems and strategies are designed to help luxury PMU artists get more paying clients on-demand with guaranteed & booked appointments (not just leads).
We are excited to announce that we´re the only growth partner that handles BOTH marketing AND the sales department of your PMU business. It means we are in charge of booking appointments, closing deals, and directing deposits in your bank account. Sounds amazing, doesn’t it?
The time has come and we want to share with you all the details about our program and the best way to do it is by answering the most common questions:
We offer our clients 80+ booked appointments in just three months without you having to do any marketing or sales yourself. Don´t worry! We got your back.
This is our professionally trained team that has a deep understanding of the PMU market. They will be responsible for handling all of your follow-ups, nurturing, sales, closing deals, collecting deposits, and booking appointments.
We work exclusively with one PMU artist per city. Our goal is to build long-term relationships with each one of them. We avoid unwanted competition for our artists which allows space for them to become the #1 artist in their area.
Yes, we do! Our platform is proven to work (almost) anywhere in the world. Today, most of our clients are in the United States, Canada, United Kingdom, and Australia. Our strategies are designed to thrive in every country. We believe there are no frontiers.
Our Guaranteed Profits Policy is simple and transparent. If we don’t hit the guaranteed booked appointments in the allotted time frame, we will work for FREE until we do.
Get exclusive access to our Brow Expert Concierge team who handles everything from A-Z – giving you the freedom to focus on your technique, CEO days, and becoming the top 1% brow expert in your city.
Would you like to have more information?
You can send us an email to hello@highstoke-media.com or see more information on our Instagram: @highstokemedia