brand – Highstoke

How to take better brow pictures for your business?

If you’re a permanent makeup, you must know that your clients might choose your work by the portfolio you show on your social media.

EXCEPTIONAL PHOTOS can be the difference between booking a few clients and being completely booked out for months. Customers will look at photos of your work to decide if you are the most suitable option because they’re investing in permanent beauty work and their appearance.

We are here to help you out. It’s time to start creating the portfolio of your work. Having trouble taking your client’s brow pictures? Check out these tips.

1.Use a ring light.

Ring lights are a great option to light the face of your clients. The light will help to smooth the skin and show every detail of your work. Also, it makes everyone’s eyes pop!

2. Use the correct camera.

There’s no need to invest in a professional camera. Having a smartphone with a nice camera will help you to achieve good pictures.

3. Find the right angle.

We know all of our clients have a better angle for pictures. Try taking many shots, switching from side to side, always having the brows in the center of the photo so all the attention goes to them.

Quality is the clue, and the closer the pictures, the better.

Don’t forget to keep your angles the same for all before and afters.

4. Clean out all the background.

Don’t leave any evidence of your tools used near the face and, clean the client’s face before shooting. We need to focus on your work, not the setting.

5. Retouch the photo with App.

There are several options of apps where you can find touchup tools such as wrinkle remover, blemish remover, photo reshape, teeth whitening, red-eye remover, among others. It can help you to improve your photos and give them the final touch. We have an app recommendation for you.

Airbrush is a free APP you can use to smooth out your client’s skin so their brows look as sharp and perfect as ever with no other distractions like pimples, scars, etc. Click on the link to learn more about how to use the Airbrush app https://www.youtube.com/watch?v=zGXt9N0wR1w

We hope these tips can work for you!

Now you have the tools to try excellent shots.

Tips to improve your Brand awareness

Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience.

It also helps to become familiar, and in the end, if you work on your brand awareness, you will get clients easier. Why? Because when clients are facing a buying decision, they are more likely to buy from you.

Brand awareness also encourages you to achieve your objectives and goals. It can expand your audience, increase website traffic, and cultivate leads.

How to create brand awareness? Let’s talk more about how to increase your brand awareness in the PMU business.

1. Create a custom hashtag for Instagram.

Hashtags are an important part of all social media communication. If you have your own hashtag, it will start spreading and your brand will reach more people. When you click on the hashtag, people will find all the information you have created for them. The hashtag will be representing your brand. Be careful about choosing your #.

2. Participate in sponsor local events

Get attention without spending a lot: increase your visibility in the beauty community by sponsoring local organizations and events. Events will give you a chance to showcase your logo and other visual content on the event’s fliers, website, and at the event itself. This exposure can be priceless for setting that seed in the consumer’s mind.

3. Post regularly to social media

Now beauty customers are connected to social networks. Faces are stock on the screen and the best way to approach them is by creating content for them. We recommend choosing your ideal social media platform and creating a plan for a week’s worth of posts.

Would you like to have some ideas for taking better photos and level up your social networks? Check out our post https://highstoke-media.com/how-to-take-better-brow-pictures-for-your-business/

4. Run display ads. At highstoke Media we can help you to achieve your goals.

With personalized ads, you can capture the attention of a customized audience in the beauty market, build brand awareness, drive traffic, and convert potential leads into clients. You can create campaigns at scale to reach more viewers.

Have you found this information useful? Highstoke Media loves working with PMU artists.

See you in another post.

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Boost your PMU Brand

We are here to share some points that you must take into account for your audience to recognize and remember your brand.

We want to help you improve your brand so when your target market requires your service or product, the first name that comes to mind is your brand.

The higher the recognition, the more the audience will be familiar with your logo, messages, and services/products.

If you do not know how to achieve this, we will teach you.

1. Create Your Profile In Social Media.

As it is well known out there, what isn’t found on the internet, does not exist. That is why it is essential to create a profile on the social network that best suits your service or product. It can be Instagram, Facebook, or even your web page.

In your profile, you can expand information about your product or service, talk about specifications, working hours, place of service, among other information.

2. Develop A SEO Plan

Search engine optimization (SEO) is vital to generate more potential leads. It implies that your service or product can be seen by search engines such as Google. It will help you to keep track of the interactions with your followers on social media.

You will collect information and find out what content they prefer. Also, it will be easier for you to make decisions about what you want to share.

3. Lean On Influencers

Influencers are now the new commercials. Followers trust the recommendations of the people they follow.

They believe in honest recommendations. For this reason, you must work together with local influencers to sponsor your service or product. Influencers will attract trustworthy consumers.

4. Get Reviews

Social media users are usually guided by the comments found online. They use the reviews to obtain real and reliable information about your service product.

As a result, reviews can influence the purchase decision process. You must create a space where clients can talk about the service. Also, It can help you to have feedback for your business.

Would you like to know more about boosting your brand?

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