branding – Highstoke

4 reasons why you need a logo as a PMU artist

As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the logo is a fundamental part of your brand in addition to high-quality service and positive reviews with these 4 reasons:

1. It forms the basis of your brand’s identity

No matter what kind of service you’re delivering, you must tell a story. For example, you can express that your PMU brand will raise the self-esteem of its client by improving aspects of beauty with which they do not feel comfortable or it can be synonymous with a solution to save time in the daily routine.

It is your logo that sets the stage for the story you are trying to tell, its colors, tones, and fonts. All these elements will be used in your other branding material such as business cards, landing pages, and other marketing material. The idea is to create a concrete brand identity.

2. It makes you memorable

Logos are a point of identification; they’re the symbol that clients use to recognize your brand and, especially, your permanent makeup service.

With just the right icon or font, your PMU business logo can communicate everything from its background (professional, relaxed, playful) to its mission (performance creativity).

Therefore, your logo serves the dual purpose of conveying your values as well as showing consumers how you are different from your competitors.

3. It can grab your client’s attention

Your logo is a good way to say: Hey! Here is the PMU artist you’re looking for. Logos can capture viewers’ attention and effectively communicate a company’s core values. Viewers can be potential clients, or they can serve as sources of information about your services.

4. It Makes an Outstanding First Impression

The logo is the first impression a client will have of your PMU business. You have one chance to make a good impression. Therefore, you should design a logo that can easily be introduced into the beauty industry, and which will stick in your clients’ minds.

We hope you find this information helpful as you begin your journey. You can find daily tips and tricks for PMU artists on our social networks.

Why is branding so important in the PMU Industry?

The brand is the image of the business you send out to the world. It makes you stand out from your competition.

The truth is people don’t buy what you sell but the way you sell it. People usually look for a brand where they can feel safe. Consumers tend to look for brands that have a message to share with the world. In the beauty industry, brands don’t only talk about beauty, they also tend to talk about self-esteem and self-love.

Keep in mind that managing a brand is not something done overnight. It requires effort and a lot of work. However, it’s a task that is necessary if you want to grow in the industry.

We’re here to show you that it’s crucial to know how to manage your brand in order to increase your business value and generate new customers.

WHAT IS A “BRAND”?

The first thing we need to clarify is that branding is not only the visual components. It goes much further. The brand is everything that differentiates and identifies something. Creating a brand is much more than creating a name, a logo, or a slogan. Creating a brand is to transmit the values of the company and communicate them with its public.

THE VALUE OF A BRAND

A brand isn’t born with a commercial value. A brand is built over time through strategies. Value is the consequence of good brand development.

A brand is valued according to the relationship it creates with its audience. In this journey of building value, every detail makes a difference when it comes to people’s perceptions of your business.

WHAT MAKES A BRAND STRONG?

By now, you must be wondering what actions you need to become a strong brand. You and your team must pay attention to the following aspect:

DIFFERENT AND UNIQUE

If your brand is not unique and different from your competitors, it has no chance of becoming strong. There are millions of competitors in the beauty industry. You need to ask yourself, what makes you different from others? Is it for your service, your price, your ability to design brows?

EASY UNDERSTANDING

The message that your brand passes on has to be easily understood by your audience. What is your goal? What are your values?

ADAPTABLE

Being adaptable does not mean giving up your identity and essence, but knowing that at a certain point it is necessary to reposition yourself in the PMU industry. Changes are inevitable, new trends will appear and you must adapt your technique accordingly to the market’s demand.

ENGAGE WITH THE PUBLIC AND BE AUTHENTIC

Never promise something that your brand can’t deliver. It is necessary to have clear values with your audience and have attitudes that confirm those values.

RELEVANT

The brand needs to cause changes in people’s lives. In our case, microblading is a beauty service that can change the way people perceive themself. Even after an initial microblading treatment, women feel more confident and self-satisfied with their appearance.

Highstoke Media loves working with PMU artists. We hope this information is valuable for your business.

In our post you can find more information about how to boost your brand. https://highstoke-media.com/boost-your-brand/

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Boost your PMU Brand

We are here to share some points that you must take into account for your audience to recognize and remember your brand.

We want to help you improve your brand so when your target market requires your service or product, the first name that comes to mind is your brand.

The higher the recognition, the more the audience will be familiar with your logo, messages, and services/products.

If you do not know how to achieve this, we will teach you.

1. Create Your Profile In Social Media.

As it is well known out there, what isn’t found on the internet, does not exist. That is why it is essential to create a profile on the social network that best suits your service or product. It can be Instagram, Facebook, or even your web page.

In your profile, you can expand information about your product or service, talk about specifications, working hours, place of service, among other information.

2. Develop A SEO Plan

Search engine optimization (SEO) is vital to generate more potential leads. It implies that your service or product can be seen by search engines such as Google. It will help you to keep track of the interactions with your followers on social media.

You will collect information and find out what content they prefer. Also, it will be easier for you to make decisions about what you want to share.

3. Lean On Influencers

Influencers are now the new commercials. Followers trust the recommendations of the people they follow.

They believe in honest recommendations. For this reason, you must work together with local influencers to sponsor your service or product. Influencers will attract trustworthy consumers.

4. Get Reviews

Social media users are usually guided by the comments found online. They use the reviews to obtain real and reliable information about your service product.

As a result, reviews can influence the purchase decision process. You must create a space where clients can talk about the service. Also, It can help you to have feedback for your business.

Would you like to know more about boosting your brand?

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