How to get clients as a new PMU artist in the beauty Industry?

New clients for PMU artist

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips. 

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

New clients for PMU artistInvest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas.  Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started: 

New clients for PMU artist

  • 10% off your first appointment.
  • Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure. 
  • By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
  • Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.

How to make your PMU clients trust in your business?

How to make your PMU clients trust in your business

How to make your PMU clients trust in your businessNowadays, in the beauty world, the relationship of trust between the specialist and the client must be fostered and strengthened with high standards. Because when we talk about beauty, we can evoke the relationship that exists between self-image and self-esteem. 

Therefore, as a PMU artist, you must provide your client the sufficient confidence and security so that they can continue in this self-construction process.

Don’t forget that when a client is happy and satisfied with the process and results are obtained, they’ll be a recurring client. Trust is everything!

As your PMU Growth Partner, we want to give you some advice, which we gathered from our top performing artists to build trust with your clients: 

  • Communicate effectively

It is a clue to have effective communication with your clients. We suggest a simple question to gather information: What would you like to know if you were going to have the procedure yourself? 

Sharing information with your client is one way to create trust and confidence. Don’t forget to explain what you are going to do. Keep your client informed. 

  • Always be honest

The relationship that you will create as a PMU artist is professional. However, you must acknowledge your client as an individual with feelings and concerns and not just as a paycheck. 

Be very clear about your experience and education as a PMU artist, your skills, and your commitments with the client.

  • Be professional

The client needs to trust and rely on you as a PMU expert. Therefore, even though it may be uncomfortable, you should be able to clearly share your honest and professional opinion, with tact and diplomacy.. Be honest and upfront, but always kind.

How to make your PMU clients trust in your business

  • Be more human on social media

Showing your work on different social networks can help you build visibility. Don’t forget that you should engage with followers (potential clients) and show yourself as an open person. Posting images, speaking to your clients, or updating them with news and information can help create a closer relationship. 

  • Don’t forget to be available 

Make sure that your PMU business is available to your clients in some way. Provide multiple lines of contact, like an email and a phone number to communicate to clients that you’re accessible.

We hope these tips can work for you to improve the relationship with your clients and be the number one option for them. 

If you have difficulty getting clients, don’t worry, we will help you with this! You can send us an email at  hello@highstoke-media.com 

New road for PMU luxury artists: BCOD+ Program

Brow Clients On-Demand Plus

At Highstoke Media, we believe that change is an excellent way to achieve and overcome the current challenges presented in the beauty market.

This year, we have decided to embrace our transition and we have come up with our new program: Brow Clients On-Demand Plus. 

Our systems and strategies are designed to help luxury PMU artists get more paying clients on-demand with guaranteed & booked appointments (not just leads).

We are excited to announce that we´re the only growth partner that handles BOTH marketing AND the sales department of your PMU business. It means we are in charge of booking appointments, closing deals, and directing deposits in your bank account. Sounds amazing, doesn’t it? 

The time has come and we want to share with you all the details about our program and the best way to do it is by answering the most common questions: 

  • What does BROW CLIENTS ON DEMAND + offer? 

We offer our clients 80+ booked appointments in just three months without you having to do any marketing or sales yourself. Don´t worry! We got your back.

Brow Clients On-Demand Plus

  • What is the Brow Expert Concierge

This is our professionally trained team that has a deep understanding of the PMU market. They will be responsible for handling all of your follow-ups, nurturing, sales, closing deals, collecting deposits, and booking appointments. 

  • How many PMU artists do you work with? 

We work exclusively with one PMU artist per city. Our goal is to build long-term relationships with each one of them. We avoid unwanted competition for our artists which allows space for them to become the #1 artist in their area. 

  • Do you work with international businesses?Brow Clients On-Demand Plus

Yes, we do! Our platform is proven to work (almost) anywhere in the world. Today, most of our clients are in the United States, Canada, United Kingdom, and Australia. Our strategies are designed to thrive in every country. We believe there are no frontiers.

  • Which guarantees will I have working with Highstoke Media?

Our Guaranteed Profits Policy is simple and transparent. If we don’t hit the guaranteed booked appointments in the allotted time frame, we will work for FREE until we do.

Get exclusive access to our Brow Expert Concierge team who handles everything from A-Z – giving you the freedom to focus on your technique, CEO days, and becoming the top 1% brow expert in your city.

Would you like to have more information? 

You can send us an email to  hello@highstoke-media.com or see more information on our Instagram: @highstokemedia