Marketing tip – Highstoke

4 reasons why you need a logo as a PMU artist

As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the logo is a fundamental part of your brand in addition to high-quality service and positive reviews with these 4 reasons:

1. It forms the basis of your brand’s identity

No matter what kind of service you’re delivering, you must tell a story. For example, you can express that your PMU brand will raise the self-esteem of its client by improving aspects of beauty with which they do not feel comfortable or it can be synonymous with a solution to save time in the daily routine.

It is your logo that sets the stage for the story you are trying to tell, its colors, tones, and fonts. All these elements will be used in your other branding material such as business cards, landing pages, and other marketing material. The idea is to create a concrete brand identity.

2. It makes you memorable

Logos are a point of identification; they’re the symbol that clients use to recognize your brand and, especially, your permanent makeup service.

With just the right icon or font, your PMU business logo can communicate everything from its background (professional, relaxed, playful) to its mission (performance creativity).

Therefore, your logo serves the dual purpose of conveying your values as well as showing consumers how you are different from your competitors.

3. It can grab your client’s attention

Your logo is a good way to say: Hey! Here is the PMU artist you’re looking for. Logos can capture viewers’ attention and effectively communicate a company’s core values. Viewers can be potential clients, or they can serve as sources of information about your services.

4. It Makes an Outstanding First Impression

The logo is the first impression a client will have of your PMU business. You have one chance to make a good impression. Therefore, you should design a logo that can easily be introduced into the beauty industry, and which will stick in your clients’ minds.

We hope you find this information helpful as you begin your journey. You can find daily tips and tricks for PMU artists on our social networks.

How to get clients as a new PMU artist in the beauty Industry?

Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.

Increase your range of services:

More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips.

As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.

Having a quality website and a social media profile are essential for any established PMU artist:

Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas. Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.

Offer them more:

During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started:

10% off your first appointment.
Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure.
By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.

We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.

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Boost your PMU Brand

We are here to share some points that you must take into account for your audience to recognize and remember your brand.

We want to help you improve your brand so when your target market requires your service or product, the first name that comes to mind is your brand.

The higher the recognition, the more the audience will be familiar with your logo, messages, and services/products.

If you do not know how to achieve this, we will teach you.

1. Create Your Profile In Social Media.

As it is well known out there, what isn’t found on the internet, does not exist. That is why it is essential to create a profile on the social network that best suits your service or product. It can be Instagram, Facebook, or even your web page.

In your profile, you can expand information about your product or service, talk about specifications, working hours, place of service, among other information.

2. Develop A SEO Plan

Search engine optimization (SEO) is vital to generate more potential leads. It implies that your service or product can be seen by search engines such as Google. It will help you to keep track of the interactions with your followers on social media.

You will collect information and find out what content they prefer. Also, it will be easier for you to make decisions about what you want to share.

3. Lean On Influencers

Influencers are now the new commercials. Followers trust the recommendations of the people they follow.

They believe in honest recommendations. For this reason, you must work together with local influencers to sponsor your service or product. Influencers will attract trustworthy consumers.

4. Get Reviews

Social media users are usually guided by the comments found online. They use the reviews to obtain real and reliable information about your service product.

As a result, reviews can influence the purchase decision process. You must create a space where clients can talk about the service. Also, It can help you to have feedback for your business.

Would you like to know more about boosting your brand?

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