What are the latest PMU Trends for 2022-2023? Melissa Arnold of Worth It Beauty Academy joined us for a chat on what every permanent makeup artist needs to know to keep her artistry on point, continue to provide a high-level of service to clients, and be up to date on the latest trends in the industry.
As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the logo is a fundamental part of your brand in addition to high-quality service and positive reviews with these 4 reasons:
1. It forms the basis of your brand’s identity
No matter what kind of service you’re delivering, you must tell a story. For example, you can express that your PMU brand will raise the self-esteem of its client by improving aspects of beauty with which they do not feel comfortable or it can be synonymous with a solution to save time in the daily routine.
It is your logo that sets the stage for the story you are trying to tell, its colors, tones, and fonts. All these elements will be used in your other branding material such as business cards, landing pages, and other marketing material. The idea is to create a concrete brand identity.
2. It makes you memorable
Logos are a point of identification; they’re the symbol that clients use to recognize your brand and, especially, your permanent makeup service.
With just the right icon or font, your PMU business logo can communicate everything from its background (professional, relaxed, playful) to its mission (performance creativity).
Therefore, your logo serves the dual purpose of conveying your values as well as showing consumers how you are different from your competitors.
3. It can grab your client’s attention
Your logo is a good way to say: Hey! Here is the PMU artist you’re looking for. Logos can capture viewers’ attention and effectively communicate a company’s core values. Viewers can be potential clients, or they can serve as sources of information about your services.
4. It Makes an Outstanding First Impression
The logo is the first impression a client will have of your PMU business. You have one chance to make a good impression. Therefore, you should design a logo that can easily be introduced into the beauty industry, and which will stick in your clients’ minds.
We hope you find this information helpful as you begin your journey. You can find daily tips and tricks for PMU artists on our social networks.
Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.
Increase your range of services:
More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips.
As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.
Having a quality website and a social media profile are essential for any established PMU artist:
Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas. Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.
Offer them more:
During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started:
10% off your first appointment.
Permanent makeup loyalty cards – if you offer other PMU services such as eyes and lips, you can offer a percentage off the following procedure.
By referring a friend – clients get 10% off their first appointment and a free treatment when their friend signs up.
Gift vouchers – offer customers the option of buying gift vouchers for friends and family. This will enable you to book future appointments for your client while they are still on your chair.
We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.
Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect PMU artist. This is good news for PMU artists. However, some PMU artists have difficulty booking appointments. Why? Don’t worry! We are here to help you out. Here are 5 tips for those clients to get to know your work.
Every client has doubts, and you must understand that. The key to your success lies in helping your clients overcome their doubts and trust you.
Becoming a Permanent Make-up expert should be your first priority
As Patrick Rothfuss says, practice makes the master. Nobody wants ruined eyebrows, for instance. People will require your services to increase their self-esteem and self-image.
Permanent means lasting or intended to last or remain unchanged indefinitely, for this reason water and soap are not enough if you’re not happy with the results. Clients tend to research the experience and reputation of the PMU artist.
Make sure you have enough practice as a PMU artist. You should focus on becoming excellent at your profession. Invest in your knowledge and skills, and your clients will appreciate it.
Organize your own photo catalogue/portfolio for your PMU Business.
When it comes to selecting a PMU artist, photos seem to be the deciding factor. Photographs are usually the first thing a client looks at when checking out at your work. Don’t be afraid to practice taking detailed photos with your phone. Also, take the respective time to edit your pictures. Even the most professional photographers have to edit their photos. You might be inspired by examples on social media that your competitors share.
A guide has been prepared just for you so that you can practice more. Click here
Provide an Excellent Service as a Permanent Makeup Artist
Once you have an appointment, you should be able to answer all your client’s questions as the PMU specialist you are. Doubts are common, but it is your job to give the client the confidence they need.
Keep in mind that aesthetics matter, so ensure your business has an attractive and clean environment where clients can feel comfortable.
Take your time to do your work. There is no rush! Focus on creating fine and beautiful hair strokes.
Be obsessive about customer satisfaction
Listen carefully to clients in order to understand what they want. Ensure you provide them with a great experience. Listening is the key to delivering excellent results.
It is common for PMU clients to refer your services to others through word-of-mouth. Marketing in the PMU industry is based on trust. As a PMU artist, you must provide the highest level of service to everyone you have the privilege of working with.
Take advantage of social media for PMU marketing
Your business can connect with potential clients and existing customers through social media marketing. Share information such as client reviews, discount seasons, and general information about your business.
Social media, when used properly, can boost your brand awareness and boost sales. Make sure your business has a presence on some of the most popular platforms, such as Instagram, Facebook and Pinterest.
Would you like to speed up the process? It’s time to invest in ads. You don’t know how to do that?
You don’t have to worry; this is our zone of genius and we’ll help you with all sales and marketing. For more information, write to our email: email@example.com
Nowadays, in the beauty world, the relationship of trust between the specialist and the client must be fostered and strengthened with high standards. Because when we talk about beauty, we can evoke the relationship that exists between self-image and self-esteem.
Therefore, as a PMU artist, you must provide your client the sufficient confidence and security so that they can continue in this self-construction process.
Don’t forget that when a client is happy and satisfied with the process and results are obtained, they’ll be a recurring client. Trust is everything!
As your PMU Growth Partner, we want to give you some advice, which we gathered from our top performing artists to build trust with your clients:
It is a clue to have effective communication with your clients. We suggest a simple question to gather information: What would you like to know if you were going to have the procedure yourself?
Sharing information with your client is one way to create trust and confidence. Don’t forget to explain what you are going to do. Keep your client informed.
Always be honest
The relationship that you will create as a PMU artist is professional. However, you must acknowledge your client as an individual with feelings and concerns and not just as a paycheck.
Be very clear about your experience and education as a PMU artist, your skills, and your commitments with the client.
The client needs to trust and rely on you as a PMU expert. Therefore, even though it may be uncomfortable, you should be able to clearly share your honest and professional opinion, with tact and diplomacy.. Be honest and upfront, but always kind.
Be more human on social media
Showing your work on different social networks can help you build visibility. Don’t forget that you should engage with followers (potential clients) and show yourself as an open person. Posting images, speaking to your clients, or updating them with news and information can help create a closer relationship.
Don’t forget to be available
Make sure that your PMU business is available to your clients in some way. Provide multiple lines of contact, like an email and a phone number to communicate to clients that you’re accessible.
We hope these tips can work for you to improve the relationship with your clients and be the number one option for them.
If you have difficulty getting clients, don’t worry, we will help you with this! You can send us an email at firstname.lastname@example.org
If you’re a permanent makeup, you must know that your clients might choose your work by the portfolio you show on your social media.
EXCEPTIONAL PHOTOS can be the difference between booking a few clients and being completely booked out for months. Customers will look at photos of your work to decide if you are the most suitable option because they’re investing in permanent beauty work and their appearance.
We are here to help you out. It’s time to start creating the portfolio of your work. Having trouble taking your client’s brow pictures? Check out these tips.
1.Use a ring light.
Ring lights are a great option to light the face of your clients. The light will help to smooth the skin and show every detail of your work. Also, it makes everyone’s eyes pop!
2. Use the correct camera.
There’s no need to invest in a professional camera. Having a smartphone with a nice camera will help you to achieve good pictures.
3. Find the right angle.
We know all of our clients have a better angle for pictures. Try taking many shots, switching from side to side, always having the brows in the center of the photo so all the attention goes to them.
Quality is the clue, and the closer the pictures, the better.
Don’t forget to keep your angles the same for all before and afters.
4. Clean out all the background.
Don’t leave any evidence of your tools used near the face and, clean the client’s face before shooting. We need to focus on your work, not the setting.
5. Retouch the photo with App.
There are several options of apps where you can find touchup tools such as wrinkle remover, blemish remover, photo reshape, teeth whitening, red-eye remover, among others. It can help you to improve your photos and give them the final touch. We have an app recommendation for you.
Airbrush is a free APP you can use to smooth out your client’s skin so their brows look as sharp and perfect as ever with no other distractions like pimples, scars, etc. Click on the link to learn more about how to use the Airbrush app https://www.youtube.com/watch?v=zGXt9N0wR1w
Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience.
It also helps to become familiar, and in the end, if you work on your brand awareness, you will get clients easier. Why? Because when clients are facing a buying decision, they are more likely to buy from you.
Brand awareness also encourages you to achieve your objectives and goals. It can expand your audience, increase website traffic, and cultivate leads.
How to create brand awareness? Let’s talk more about how to increase your brand awareness in the PMU business.
1. Create a custom hashtag for Instagram.
Hashtags are an important part of all social media communication. If you have your own hashtag, it will start spreading and your brand will reach more people. When you click on the hashtag, people will find all the information you have created for them. The hashtag will be representing your brand. Be careful about choosing your #.
2. Participate in sponsor local events
Get attention without spending a lot: increase your visibility in the beauty community by sponsoring local organizations and events. Events will give you a chance to showcase your logo and other visual content on the event’s fliers, website, and at the event itself. This exposure can be priceless for setting that seed in the consumer’s mind.
3. Post regularly to social media
Now beauty customers are connected to social networks. Faces are stock on the screen and the best way to approach them is by creating content for them. We recommend choosing your ideal social media platform and creating a plan for a week’s worth of posts.
4. Run display ads. At highstoke Media we can help you to achieve your goals.
With personalized ads, you can capture the attention of a customized audience in the beauty market, build brand awareness, drive traffic, and convert potential leads into clients. You can create campaigns at scale to reach more viewers.
Have you found this information useful? Highstoke Media loves working with PMU artists.
The brand is the image of the business you send out to the world. It makes you stand out from your competition.
The truth is people don’t buy what you sell but the way you sell it. People usually look for a brand where they can feel safe. Consumers tend to look for brands that have a message to share with the world. In the beauty industry, brands don’t only talk about beauty, they also tend to talk about self-esteem and self-love.
Keep in mind that managing a brand is not something done overnight. It requires effort and a lot of work. However, it’s a task that is necessary if you want to grow in the industry.
We’re here to show you that it’s crucial to know how to manage your brand in order to increase your business value and generate new customers.
WHAT IS A “BRAND”?
The first thing we need to clarify is that branding is not only the visual components. It goes much further. The brand is everything that differentiates and identifies something. Creating a brand is much more than creating a name, a logo, or a slogan. Creating a brand is to transmit the values of the company and communicate them with its public.
THE VALUE OF A BRAND
A brand isn’t born with a commercial value. A brand is built over time through strategies. Value is the consequence of good brand development.
A brand is valued according to the relationship it creates with its audience. In this journey of building value, every detail makes a difference when it comes to people’s perceptions of your business.
WHAT MAKES A BRAND STRONG?
By now, you must be wondering what actions you need to become a strong brand. You and your team must pay attention to the following aspect:
DIFFERENT AND UNIQUE
If your brand is not unique and different from your competitors, it has no chance of becoming strong. There are millions of competitors in the beauty industry. You need to ask yourself, what makes you different from others? Is it for your service, your price, your ability to design brows?
The message that your brand passes on has to be easily understood by your audience. What is your goal? What are your values?
Being adaptable does not mean giving up your identity and essence, but knowing that at a certain point it is necessary to reposition yourself in the PMU industry. Changes are inevitable, new trends will appear and you must adapt your technique accordingly to the market’s demand.
ENGAGE WITH THE PUBLIC AND BE AUTHENTIC
Never promise something that your brand can’t deliver. It is necessary to have clear values with your audience and have attitudes that confirm those values.
The brand needs to cause changes in people’s lives. In our case, microblading is a beauty service that can change the way people perceive themself. Even after an initial microblading treatment, women feel more confident and self-satisfied with their appearance.
Highstoke Media loves working with PMU artists. We hope this information is valuable for your business.