What are the latest PMU Trends for 2022-2023? Melissa Arnold of Worth It Beauty Academy joined us for a chat on what every permanent makeup artist needs to know to keep her artistry on point, continue to provide a high-level of service to clients, and be up to date on the latest trends in the industry.
Watch here
View this post on Instagram
How can you build a luxury PMU brand?
Watch here
View this post on Instagram
As a PMU artist, creating a logo might not seem important. As your growth partner, we want to show you that the logo is a fundamental part of your brand in addition to high-quality service and positive reviews with these 4 reasons:
No matter what kind of service you’re delivering, you must tell a story. For example, you can express that your PMU brand will raise the self-esteem of its client by improving aspects of beauty with which they do not feel comfortable or it can be synonymous with a solution to save time in the daily routine.
It is your logo that sets the stage for the story you are trying to tell, its colors, tones, and fonts. All these elements will be used in your other branding material such as business cards, landing pages, and other marketing material. The idea is to create a concrete brand identity.
Logos are a point of identification; they’re the symbol that clients use to recognize your brand and, especially, your permanent makeup service.
With just the right icon or font, your PMU business logo can communicate everything from its background (professional, relaxed, playful) to its mission (performance creativity).
Therefore, your logo serves the dual purpose of conveying your values as well as showing consumers how you are different from your competitors.
Your logo is a good way to say: Hey! Here is the PMU artist you’re looking for. Logos can capture viewers’ attention and effectively communicate a company’s core values. Viewers can be potential clients, or they can serve as sources of information about your services.
The logo is the first impression a client will have of your PMU business. You have one chance to make a good impression. Therefore, you should design a logo that can easily be introduced into the beauty industry, and which will stick in your clients’ minds.
We hope you find this information helpful as you begin your journey. You can find daily tips and tricks for PMU artists on our social networks.
Starting isn’t easy, but don’t worry, we all go through it, especially those who are in the Permanent makeup industry. As a PMU artist, getting new clients can be challenging, but what is critical is to know what your goals are and to know what steps you need to take to get there. It’s all about perseverance and being consistent.
More clients will automatically seek you out when you provide multiple services. As a PMU artist, it’s better if you can provide to your client a whole range of procedures for brows, eyes and lips.
As a professional artist you should focus on getting trained and licensed for more than one procedure. Besides attracting new clients, returning clients may become interested in having more permanent makeup work done with you.
Invest in a website (time or money) or platforms like social networks where you can display your complete credentials, reviews, portfolio, and visible booking areas. Since your work is permanent, you must seem trustworthy. Your website and social media platforms should look professional, and all the features like online booking are fully functional.
During the early stages of your business, it’s a good idea to offer your new clients discounts while you build a good long term relationship. You can create vouchers and place them in local businesses, such as hair salons or gyms. Here are some ideas to get you started:
We hope this information is useful to get you started. Don’t forget to follow us on our social networks where we are constantly posting tips and hacks for PMU artists.
Permanent Make-up (PMU) services are in demand like never before! There is a long list of clients waiting to find the perfect PMU artist. This is good news for PMU artists. However, some PMU artists have difficulty booking appointments. Why? Don’t worry! We are here to help you out. Here are 5 tips for those clients to get to know your work.
Every client has doubts, and you must understand that. The key to your success lies in helping your clients overcome their doubts and trust you.
As Patrick Rothfuss says, practice makes the master. Nobody wants ruined eyebrows, for instance. People will require your services to increase their self-esteem and self-image.
Permanent means lasting or intended to last or remain unchanged indefinitely, for this reason water and soap are not enough if you’re not happy with the results. Clients tend to research the experience and reputation of the PMU artist.
Make sure you have enough practice as a PMU artist. You should focus on becoming excellent at your profession. Invest in your knowledge and skills, and your clients will appreciate it.
When it comes to selecting a PMU artist, photos seem to be the deciding factor. Photographs are usually the first thing a client looks at when checking out at your work. Don’t be afraid to practice taking detailed photos with your phone. Also, take the respective time to edit your pictures. Even the most professional photographers have to edit their photos. You might be inspired by examples on social media that your competitors share.
A guide has been prepared just for you so that you can practice more. Click here
Once you have an appointment, you should be able to answer all your client’s questions as the PMU specialist you are. Doubts are common, but it is your job to give the client the confidence they need.
Keep in mind that aesthetics matter, so ensure your business has an attractive and clean environment where clients can feel comfortable.
Take your time to do your work. There is no rush! Focus on creating fine and beautiful hair strokes.
Listen carefully to clients in order to understand what they want. Ensure you provide them with a great experience. Listening is the key to delivering excellent results.
It is common for PMU clients to refer your services to others through word-of-mouth. Marketing in the PMU industry is based on trust. As a PMU artist, you must provide the highest level of service to everyone you have the privilege of working with.
Your business can connect with potential clients and existing customers through social media marketing. Share information such as client reviews, discount seasons, and general information about your business.
Social media, when used properly, can boost your brand awareness and boost sales. Make sure your business has a presence on some of the most popular platforms, such as Instagram, Facebook and Pinterest.
Would you like to speed up the process? It’s time to invest in ads. You don’t know how to do that?
You don’t have to worry; this is our zone of genius and we’ll help you with all sales and marketing. For more information, write to our email: hello@highstoke-media.com
Nowadays, in the beauty world, the relationship of trust between the specialist and the client must be fostered and strengthened with high standards. Because when we talk about beauty, we can evoke the relationship that exists between self-image and self-esteem.
Therefore, as a PMU artist, you must provide your client the sufficient confidence and security so that they can continue in this self-construction process.
Don’t forget that when a client is happy and satisfied with the process and results are obtained, they’ll be a recurring client. Trust is everything!
As your PMU Growth Partner, we want to give you some advice, which we gathered from our top performing artists to build trust with your clients:
It is a clue to have effective communication with your clients. We suggest a simple question to gather information: What would you like to know if you were going to have the procedure yourself?
Sharing information with your client is one way to create trust and confidence. Don’t forget to explain what you are going to do. Keep your client informed.
The relationship that you will create as a PMU artist is professional. However, you must acknowledge your client as an individual with feelings and concerns and not just as a paycheck.
Be very clear about your experience and education as a PMU artist, your skills, and your commitments with the client.
The client needs to trust and rely on you as a PMU expert. Therefore, even though it may be uncomfortable, you should be able to clearly share your honest and professional opinion, with tact and diplomacy.. Be honest and upfront, but always kind.
Showing your work on different social networks can help you build visibility. Don’t forget that you should engage with followers (potential clients) and show yourself as an open person. Posting images, speaking to your clients, or updating them with news and information can help create a closer relationship.
Make sure that your PMU business is available to your clients in some way. Provide multiple lines of contact, like an email and a phone number to communicate to clients that you’re accessible.
We hope these tips can work for you to improve the relationship with your clients and be the number one option for them.
If you have difficulty getting clients, don’t worry, we will help you with this! You can send us an email at hello@highstoke-media.com