Social Media – Highstoke

Brand awareness refers to people’s ability to recall and recognize your business. It helps your brand to become the top-of-mind of your audience.

It also helps to become familiar, and in the end, if you work on your brand awareness, you will get clients easier. Why? Because when clients are facing a buying decision, they are more likely to buy from you.

Brand awareness also encourages you to achieve your objectives and goals. It can expand your audience, increase website traffic, and cultivate leads.

How to create brand awareness? Let’s talk more about how to increase your brand awareness in the PMU business.

1. Create a custom hashtag for Instagram.

Hashtags are an important part of all social media communication. If you have your own hashtag, it will start spreading and your brand will reach more people. When you click on the hashtag, people will find all the information you have created for them. The hashtag will be representing your brand. Be careful about choosing your #.

2. Participate in sponsor local events

Get attention without spending a lot: increase your visibility in the beauty community by sponsoring local organizations and events. Events will give you a chance to showcase your logo and other visual content on the event’s fliers, website, and at the event itself. This exposure can be priceless for setting that seed in the consumer’s mind.

3. Post regularly to social media

Now beauty customers are connected to social networks. Faces are stock on the screen and the best way to approach them is by creating content for them. We recommend choosing your ideal social media platform and creating a plan for a week’s worth of posts.

Would you like to have some ideas for taking better photos and level up your social networks? Check out our post https://highstoke-media.com/how-to-take-better-brow-pictures-for-your-business/

4. Run display ads. At highstoke Media we can help you to achieve your goals.

With personalized ads, you can capture the attention of a customized audience in the beauty market, build brand awareness, drive traffic, and convert potential leads into clients. You can create campaigns at scale to reach more viewers.

Have you found this information useful? Highstoke Media loves working with PMU artists.

See you in another post.

We are here to share some points that you must take into account for your audience to recognize and remember your brand.

We want to help you improve your brand so when your target market requires your service or product, the first name that comes to mind is your brand.

The higher the recognition, the more the audience will be familiar with your logo, messages, and services/products.

If you do not know how to achieve this, we will teach you.

1. Create Your Profile In Social Media.

As it is well known out there, what isn’t found on the internet, does not exist. That is why it is essential to create a profile on the social network that best suits your service or product. It can be Instagram, Facebook, or even your web page.

In your profile, you can expand information about your product or service, talk about specifications, working hours, place of service, among other information.

2. Develop A SEO Plan

Search engine optimization (SEO) is vital to generate more potential leads. It implies that your service or product can be seen by search engines such as Google. It will help you to keep track of the interactions with your followers on social media.

You will collect information and find out what content they prefer. Also, it will be easier for you to make decisions about what you want to share.

3. Lean On Influencers

Influencers are now the new commercials. Followers trust the recommendations of the people they follow.

They believe in honest recommendations. For this reason, you must work together with local influencers to sponsor your service or product. Influencers will attract trustworthy consumers.

4. Get Reviews

Social media users are usually guided by the comments found online. They use the reviews to obtain real and reliable information about your service product.

As a result, reviews can influence the purchase decision process. You must create a space where clients can talk about the service. Also, It can help you to have feedback for your business.

Would you like to know more about boosting your brand?

brand branding Marketing tip Social Media