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What to Look for in a Permanent Makeup Marketing Partner

Being a beautypreneur often means wearing many many hats, particularly as you are starting and scaling your permanent makeup business. While you may be an expert artist, marketing is an art on its own – and the right partner can help you build a steady flow of clients without even batting an eyelash.

There are so many ways to market your business… Google, Facebook, Instagram, Groupon, Yelp… it might make your head spin. The good news is that you do not have to figure it out alone. Hiring a marketing partner that specializes in working with permanent makeup artists can save you time, hassle, and even money, versus trying to figure it out alone. If you want to see more clients, make more money, AND free up your time, then keep reading.

An exceptional marketing partner uses methods proven to deliver results – ie. help you book more clients, so you can get back to your artistry. Here are our recommendations on what a good PMU marketing partner should have.

❖ What a Good Permanent Makeup Marketing Partner Will Have:

➢ Experience
➢ Referrals
➢ Personalized Approach
➢ Passionate, Customer-driven Methods
➢ Measurable Results
➢ Transparency

➢ Experience
Look for a marketing agency that not only knows marketing, but also the beauty industry. Your potential partner should also be knowledgeable in driving more clients through your door.

➢ Referrals
Look for a partner that comes highly-recommended. Ask your peers and read reviews. Do your homework about strategies that can apply best to your business. A good partner will be like a teammate to help you grow.

➢ Personalized Services
Just like no two brows are the same, an amazing PMU marketing partner knows what it takes and recognizes where you are in your business journey. While every beautypreneur’s story is different, a good partner will immediately be able to take note of the stage of business you are in and work with you to create a plan to get you to your goals.

➢ Passionate, Customer-driven Methods
Look for a marketing agency that is enthusiastic and committed to building your brand and marketing to potential clients. While the agency should have a solid process, they should also be willing to experiment and think outside of the box to help your business succeed.

Just like customer service is important to the clients that you serve, finding a partner that is just as committed to the level of service that they provide to you is equally important and can save a lot of headaches.

➢ Measurable Results
The proof is always in the pudding. While some marketing methods take time to show results, the right partner will help get you there fast, while keeping you in the loop every step of the way.

➢ Transparency
An exceptional marketing agency will have transparent and open communication, keeping you in the loop with what they are working on for you and what results they are showing for you. Ask about their policy for communicating with clients and set expectations with them about what you would like to know, if you want any specific details.

Ultimately, you may not understand (or need to understand) every single detail of what they are doing for you. But, having a good working relationship will give you peace of mind about what’s happening behind the scenes.

Establish Clear Goals To Find Your Best Fit

Look for a PMU marketing agency willing to consult with you in person or virtually. Treat this consultation just as you would a job interview for a potential employee. This time together gives you a chance to ask questions about their style, processes, vision for your brand, and costs. Your potential marketing partner should have plenty of questions for you, too. Your consultation will help you determine their level of interest and curiosity about your business and the goals you have for growth.

Before you meet with any potential partner, have a vision session with yourself and determine what success looks like for you. Then, clearly communicate your goals to the marketing agencies you interview and find a partner that fits with you best.

Ultimately, growing your business is not a one-person act. It takes the right people working with you to help get you to the next level of your business.


Do you want to be a successful beautypreneur? Being an expert artist is not enough. You need to put your hands on marketing your business. This is a struggle for many who are confused about how marketing works. That is where a marketing partner comes into the picture. Read about the importance of hiring one and how you can find the best-suited marketing partner for your business.

6 Exceptional PMU Marketing Traits Infographic



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