For entrepreneurs, social media is more than a way to pass the time and be entertained. It’s an opportunity for you to reach your business goals.
Social media marketing for permanent makeup artists is about developing relationships, engaging with your audience in interesting conversations and showcasing your craft to build brand awareness and grow your business.
These days, businesses want to make their mark on social media platforms. How can your brand stand apart from the competition if everyone is doing it? Any beauty brand agency can agree that creating the right content for your followers is the key to standing out from the crowd.
Posting Content Regularly is Your Strategy
Content is the base of any business strategy these days. It’s the number-one way to promote your microblading business or showcase your PMU artistry. Consistently posting content that your target audience finds meaningful is how you connect, communicate and make yourself memorable to them.
The Five Most Useful Types of Content
With so many social networks, platforms and ways to engage with your audience, where does a PMU artist begin? To answer that question, let’s look at what professional marketers suggest to their clients most often.
Followers are more likely to engage with and share videos. This type of media helps your audience better understand who and what you and your brand are about. It drives traffic to your website and turns lookers into paying clients.
The popularity of Instagram Reels and TikTok videos proves that you don’t need fancy equipment or a big budget to produce catchy content. In addition, another cool benefit of posting videos is that you can save, repurpose and reuse them at a later time.
Facebook, Instagram and YouTube are the top three most popular social media sites for clients. Of these, Instagram provides many different and helpful tools for making and broadcasting videos.
While TikTok may not yet have the brand attention-grabbing factor that other platforms do, entrepreneurs can better understand their target audience by knowing about the viral trends on this social media site.
Images are the second most helpful and used type of content across social media networks.
“A picture is worth a thousand words,” so the saying goes. And indeed, it is true that most people would prefer to get their information from a picture rather than read about it. This method opens the door for User Generated Content (UGC), in which your followers connect with each other and with you through images.
Instagram is at the top of the list of virtual places to share pictures. Pinterest is another great outlet for sharing photos with clients looking for inspiration. Both networks allow you to turn images into shoppable content. That means you can link an image to your booking site.
Even though videos and images take the top two spots for ways to offer content, the written word is still a powerful form of marketing, especially when you post regularly.
Consistent posting familiarizes your audience with your brand, voice and tone. With regular posting, your brand will stand out from the crowd.
Your clients want to learn more about you, your services and any fresh news about your business. Not only will your followers discover more about you, but posting allows you to connect with and learn about them, too. In time, you’ll be the expert at what type of content engages your audience the most.
Twitter, LinkedIn and Reddit are great platforms for keeping your audience interested. Your written posts can include questions, polls and quizzes that are fun for your audience while giving you valuable feedback. You can keep discussions going by adding to conversation threads.
Consider using Stories to rev up your community engagement and give your audience new experiences. Stories are given priority across most social media networks, making them more likely to be seen.
The timeliness and interactive nature of Stories make them very engaging to audiences. Plus, interactive features, stickers, sounds and filters make for more creative and expressive content.
Instagram, Facebook, Twitter and Snapchat are some of the best for sharing Stories. Of those, Instagram is the only one that leaves your Stories up beyond 24 hours, allowing you to turn them into Highlights on your profile.
Live videos, or “lives,” allow you to engage with your audience in real-time. Question and answer or how-to sessions are a great way to ease any nervousness your potential clients might feel before booking and prepare them for what to expect.
Do What’s Right for You
We’ve highlighted several different social media platforms in this article. Not to convince you that you need every one of them, but to highlight the unique capabilities of each one and get you thinking of how you can use what you already have.
The most effective platform will be the one that you and your potential clients will use consistently. Check with your beauty digital marketing agency if you need help getting started. They can help you identify your target audience, the platforms they use most and the content they engage with more often.