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Increase your PMU business revenue with hassle-free marketing that's 100% done for you!

Discover The PMU Diamond System™, a one-of-a-kind blueprint for PMU artists to make more money by doing less. Trusted by over 1,100 PMU artists worldwide & $23 million in revenue generated.

Attract Dream Clients

Get More Bookings

Build Your Brand

Earn More $$$

Hi, We're Highstoke!

We’re not another “marketing company” or “guru influencer.” We’re a global team of PMU artists, marketing and business experts that show you how to book more clients, earn more money and build your beauty business the right way through The PMU Diamond System™.

PMU Diamond System

Marketing (Attract New Clients)

Our complete, done-for-you advertising system is designed to attract a flood of new clients to your PMU business.

We dive deep into customer research, creating a unique offer that sets you apart. From full campaign creation to continuous optimizations and management, we’ll ensure a steady flow of bookings.

Sales (Maximize Your Bookings)

Our proven sales process empowers you to close more deals and fill up your appointment books.

With expert sales training, valuable feedback, and personalized coaching, you’ll become a booking powerhouse. We provide booking templates, scripts, recordings and all of the resources needed to grow your revenue.

Branding (Stand Out With Ease)

Access the #1 PMU branding formula and elevate your presence. Our expert branding audits and strategic insights will help you stand out from the competition.

With a comprehensive content strategy and social media templates, your brand will shine like never before.

Systems (Scale Your Business)

Our full business system empowers you to scale without stress.

From hiring and team management to strategic expansion and delegation, we’ll guide you through the CEO scaling strategies that lead to lasting success and making your journey towards 6 and 7 figures a reality.


We made it a mission to empower artists with the right tools so you can grow your business without the headache and running in circles trying things that don't work. Join The PMU Diamond System™ today and experiencing the growth you deserve!

What do our clients say about us?

HIGHSTOKE PMU Testimonial April Johnson
HIGHSTOKE PMU Testimonial Bianca Brito
HIGHSTOKE PMU Testimonial Brittany G
HIGHSTOKE PMU Testimonial Dalelynn Neese Review
HIGHSTOKE PMU Testimonial Elise Newman

“Over this last year we have gone from doing maybe 1 or 2 makeup clients a week, to hire two artists for help. I’m also creating, courses for my academy and create my own product line.

I mean that is so much to have happen in just one year because we are able to have the funds in the business

– Janice, Simply Flawless Beauty Co

“As business owners, especially artists, we don’t really go into this at first thinking, we have to be social media managers, editors, ad runners, all these things and Highstoke really takes that pressure off of you, but also still leaves room for you to feel confident that you can do the work yourself and pull people in, They set the foundation for you to succeed.”

– Mariella Nizami, The Beauty Lab


“In less than 3 months, I’m able to expand into a larger space, bringing in other artists, and finally quit my full time job!

– Bree M, Bespoke Brows

“They have COMPLETELY transformed my business… Business quadrupled and client base increased 400%!”

– Mele F, Pretty Ink Loft

For PMU Artists of All Levels - Beginners & Pros​

For PMU Artists of All Levels - Beginners & Pros

Regardless of where you are in your PMU journey, we’ll help you get to the next level. To date, we’ve helped over 1,000 artists around the world build the businesses of their dreams.

As Seen In

New York Style Guide
Beauty world news
International Business Times
yahoo news
Thrive Global
Deccan chronicle
Our Results
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Partners Worldwide

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Our Programs

We help PMU artists attract dream clients, book more appointments, grow their brands and make more $$$ with the #1 community in the world.

Choose the program that best fits you.



The Ultimate PMU Business Blueprint

Unlock the Secrets to Success with Our Proven Copy-and-Paste Formula

The PMU Business Blueprint is a tailored program designed exclusively for PMU artists, beauty professionals, and salon owners who are determined to elevate their businesses to new heights. 

Whether you’re a newcomer in the industry or looking to expand your existing venture, this comprehensive blueprint provides the essential strategies, tools, and support you need to thrive in the competitive beauty market.

Ready to transform your PMU business and embark on a journey of growth and success? Discover the power of the PMU Business Blueprint today and take your business to the next level!

Highstoke Society The Ultimate PMU Business Blueprint​
The PMU Diamond System​

The PMU Diamond System

Welcome to The PMU Diamond System – where success meets innovation in the beauty industry!

With our four powerful pillars – Marketing, Sales, Branding, and Systems – we’ve transformed over 1,100 PMU artists into thriving entrepreneurs. Our proven system has generated an astonishing $23 million in revenue for our clients worldwide.

Join our thriving community of artists who have taken their businesses to extraordinary heights. With The PMU Diamond System, you’re not just partnering with an industry leader; you’re unlocking the secrets to limitless success.

Ready to elevate your business beyond your wildest dreams? Don’t wait any longer – join us today!

We are also the creators of the largest annual PMU event in North America!

PMU World
Our Blog

Boosting Productivity for PMU Artists: Tips for a Successful Daily Routine

In the world of Permanent Makeup (PMU), time management and productivity skills are paramount to measuring success. However, in an industry…
Are You Guilty of These Five PMU Marketing Mistakes?

Are You Guilty of These Five PMU Marketing Mistakes?

From microblading advertising to taking a client’s payment, there are many things to consider for “how to grow a PMU…
Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Your PMU business will experience many changes as it grows. You may be striding along at an excellent speed and…
how to grow a PMU business
If things haven't been working out for you so far...

We’ve been there, too and we totally get it.

Stuck in the group of PMU artists who do what everyone else is doing.

Throwing a bunch of things at the wall and hoping that one sticks.

Revenue and clientele being inconsistent every single month.

Hiring inexperienced people who just don’t “get it.”

 Feeling stuck doing this alone and not having a real strategy.

Ready to start booking more clients today?

Follow us on Instagram!

Meet Richelle, one of our incredible success stories! 🌟 She achieved her goals by putting into action everything she learned from Highstoke, combined with our expert support in marketing, sales, and systems. 📈✨

Ready to reach your own PMU business goals?

We’re here to guide you every step of the way.

Schedule an appointment with us today and let’s start your journey to success!

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Ready to make your Reels POP? 🚀

In today’s video, we’re dropping a game-changing tip to skyrocket your Reel views!

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🌟 Meet Cathy, one of our incredible clients who took her PMU business to soaring heights! 🚀

In just a few years Cathy transformed her business from a dream into a thriving reality. Today, she’s generating more than six figures in revenue! 💰

Ready to write your own success story?

Schedule a free consultation with us today and let’s start your PMU success journey! 💄📈

#PMUSuccess #BusinessGrowth

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Meet some of the talented artists who’ve achieved incredible results with us, transforming their PMU businesses through marketing, branding, sales, and streamlined systems.

Today is your opportunity to elevate your PMU business to new heights.

Take the first step by scheduling a free consultation with us. Let’s make your success story next!

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🌟 Miamiiiiiii!

We’re so honored to be a sponsor of WULOP USA 2023 - The #1 championship in North America for PMU artists! 🏆

Get ready for amazing surprises and a groundbreaking presentation on marketing, business, and growth secrets that will set you up for success in 2024.

This is a once-in-a-lifetime opportunity you won’t want to miss.

We can’t wait to see you all in Florida next week! Swing by and say hi to our team if you’re attending!

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Meet our incredible clients, @inksthetics ! 🌟

We're absolutely thrilled to share their amazing success story.

In just 6 weeks, they've booked a whopping 26 clients with our guidance. 🎉

This achievement is a true testament to their dedication to the program, and we couldn't be prouder of their accomplishments.

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Building a strong personal brand is key, but there are traps to steer clear of.

In this post, we’ll dive into the common missteps that can hinder your personal brand journey. Stay tuned for valuable insights! 💡

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