We Help Beauty Pros Thrive With Results That Last
We empower PMU artists and beauty pros with proven marketing systems, automation tools, and business strategies to attract clients & scale effortlessly.
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#1 Trusted by PMU Artists
TRUSTED AND PROVEN BY












Our Mission:
Helping PMU Artists & Beauty Pros Grow, Thrive & Succeed—Without the Stress
At Highstoke Media, we help PMU artists and beauty professionals grow their businesses with less stress and more results. From marketing and automation to AI tools and done-for-you systems, our proven strategies are designed specifically for the beauty industry—so you can attract more clients, boost revenue, and focus on what you love.
We remove the guesswork and overwhelm, giving you the clarity, confidence, and support you need to build a thriving, profitable business. Our mission is simple: to set the standard for what’s possible in the beauty industry—and help thousands more artists succeed on their own terms.

After launching with Highstokes just 11 days ago, I’ve already surpassed my previous monthly average in a week! The program is incredibly effective, and the team, especially Wendy R., is super helpful and responsive. Though I was initially skeptical, it truly delivers—if you’re willing to put in the work. Grateful to be part of the Diamond Club!4o
Mercy Trevino


My campaign has only been live for a month, but I have already brought in about 4 times the amount of new clients I was on my own! Yessica and the Highstoke team have been amazing. It's so nice to have the help, so I am not doing absolutely everything!
laura Brunton


Joining Highstoke Media as a Diamond member in December transformed my business. Their Facebook ad campaign and mass client text re-engagement helped me fill my books in January and February, bringing in 4 new students in the first month. With their tools and support, my revenue exceeded expectations. Highly recommend for PMU artists of all experience levels—it’s a worthwhile investment!4o
VillaNu Beauty Suzie Villanueva


I'm so glad that I chose Highstoke as my marketing partner for my new business!! They have been wonderful since day 1 and guided me through every step of the way, especially my success coach Erika. With her guidance, I have closed 5 bookings in less than 2 weeks and have multiple leads interacting and ready to book! Best decision I have made for my business and I can't wait to have more wins in the future!
Mia On
@miaon


Highstoke Media is the real deal! After joining their Diamond program, they helped me manage ads and streamline my business, delivering instant results. Their expert team, effective branding, and innovative features—like AI bots for lead messaging—have boosted my success beyond expectations. After 7+ months, I highly recommend them to both new and seasoned PMU artists.
Marija Srdic


Highstoke media is the best PMU marketing team. I’ve been with them since November and it’s been an amazing journey. Once you start working with them, you’ll know that you’re not alone in this. You’ll have an entire team working with you for your marketing, social media, and training as well. They are so supportive and understanding of your situation. I am so glad that I’m working with them. Just wish that I did it earlier.
khongorzul batsuren


Highstoke Media has been a game-changer, helping me build a new base after moving states—something that would’ve taken years alone. Wendy and the team’s dedication, consistency, and accountability are unmatched. Their support surpasses any company I’ve worked with before. I highly recommend them to anyone ready to take their career to the next level!
Lysandra Bonilla


After being stuck for months, I just had a huge breakthrough thanks to the amazing customer care team Isabel and the absolute wizard of tech support, Ricardo. With every hurdle they helped me overcome, I literally did a celebratory dance—five times, to be exact! Their expertise, patience, and dedication are unmatched, and I can’t thank them enough. This team truly sets the standard for excellence in the industry. Highly recommend Highstoke PMU Genius’s!
Caitlin Courson


I'm so happy with my experience with Highstoke. I have been with them for a little over 6 months and I have seen the growth in my bookings and my business branding. I would recommend this to every artist. A great business is not build alone and they definitely put in their work to make sure you scale.
Kimberly Ld


I'm so glad that I chose Highstoke as my marketing partner for my new business!! They have been wonderful since day 1 and guided me through every step of the way, especially my success coach Erika. With her guidance, I have closed 5 bookings in less than 2 weeks and have multiple leads interacting and ready to book! Best decision I have made for my business and I can't wait to have more wins in the future!
Mia On
@miaon


DRIVEN BY STRATEGY, FOCUSED ON RESULTS
Unlock Your Beauty Business’s Full Potential With Proven Systems
Growing a successful beauty brand takes more than just talent—it requires the right tools, strategies, and support.
Our all-in-one solution helps you attract more clients, streamline your operations, and grow a thriving brand that lasts.
1,600
+
Partners Worldwide
$32M
+
Revenue Generated
70K
+
Appointments Booked
7
+
Countries Expanded


To the beauty professional who's ready for more...
We know what it feels like to pour everything into your craft only to struggle with getting consistent clients, feeling lost with marketing, and wondering if growing your business will ever get easier.
You may have tried ads that didn’t work. Hired the wrong people. Or felt completely overwhelmed by everything it takes to run a successful beauty business. And we get it. That’s exactly why we started Highstoke and PMU World Live—to give PMU artists the tools, strategies, and support they deserve.
“Not another cookie-cutter marketing plan.
Not empty promises. But a real system that works.”
To Your Success,
Danny Tran
Founder & CEO
RESULTS YOU CAN TRUST
Why We’re the Go-To Growth Partner for Beauty Professionals

We understand the unique challenges beauty professionals face when trying to grow their businesses.
That’s why we’ve developed a results-driven approach that takes the hassle out of marketing, client acquisition, and scaling.
Our team of experts, advanced AI tools, and proven strategies work together to help you attract more clients, increase bookings, and boost revenue—without wasting time or money.
Whether you're just starting or looking to hit six or seven figures, we’re here to make growth simple and stress-free.
Your Challenges, Solved
From Startup to Industry Leader
Since 2018, we’ve been on a mission to help PMU artists and beauty professionals grow, evolve, and succeed with our cutting-edge systems & marketing strategies.

2018
The Beginning
Founded in San Francisco by CEO Danny Tran with a vision to transform how service businesses attract clients.
2019
Finding Our Purpose
Discovered the PMU industry and began our journey with a single studio partnership in San Jose, California—where we witnessed firsthand how artists with incredible talent were struggling to find clients who valued their work.
Innovation Begins
Launched the first-ever "Brow Clients-on-Demand" system, revolutionizing how PMU artists attract premium clients.
Industry Expansion
Worked with dozens of service businesses across industries, building expertise that would later benefit our PMU clients.
2020
Million-Dollar Milestone
Grew to a seven-figure company with a full team while expanding internationally during global uncertainty.
Strategic Partnerships
Developed relationships with the industry's largest trainers, influencers, and brands, establishing ourselves as the go-to marketing experts.
New Headquarters
Relocated our growing team to Las Vegas, Nevada.

2022
Global Recognition
Partnered with industry-leading events including The World Universal League of Permanent Makeup, bringing our proven systems to an international audience.
Media Spotlight
Featured in notable publications including Entrepreneur, International Business Times, Beauty World News (and many more), sharing our client success stories and innovative marketing approaches
Giving Back
Launched The Highstoke Scholarship, a program dedicated to supporting talented artists invest in marketing and business growth education.
2023
Community Building
Launched The Highstoke Club, quickly becoming the #1 community for beauty professionals worldwide.
Service Expansion
Extended our expertise to all PMU and related services (paramedical tattooing, scar & stretchmark revision/camouflage, scalp micropigmentation) and training academies, creating comprehensive growth solutions.
Industry Collaboration
Partnered with the SPCP (Society of Permanent Cosmetic Professionals) to promote the highest standards in the industry.
Global Event
Created PMU World 2023 in Miami with 800+ attendees, the largest gathering of PMU professionals at that time.
System Perfection
Launched The Diamond System - our proven 4-pillar growth framework that has transformed thousands of PMU businesses.
2024
Record Breaking
Hosted PMU World 2024 with 1,000+ live attendees, officially becoming the world's largest industry event with 30 of the world’s biggest names in the industry.
Virtual Innovation
Launched the first-ever "Fall Virtual Summit," connecting industry leaders across continents.
Global Expansion
Grew to 30+ team members serving clients in 8+ countries, bringing our expertise to beauty professionals worldwide.
Client Succes
Surpassed $30 million in client revenue, 60,000+ appointments booked and hundreds of success stories (including many 6 & 7-figure milestone award winners) proving the effectiveness of our systems.
2025
AI Revolution
Created LUNA, the industry's first AI Assistant, helping beauty pros automate their businesses 24/7.
Marketing Breakthrough
Developed our proprietary AI-Powered Ads Launcher for truly "hands-free" client attraction
Accessible Solutions
Launched Beauty Success Club with tiered options (Silver, Gold & Diamond) for all levels of beauty professionals.
Grand Finale
Preparing for PMU World 2025 in Miami - our most ambitious event yet
Global Impact
Partnered with over 1,600 beauty pros worldwide and invited to speak in 10+ countries, sharing our expertise on international stages.
2026
Stay Tuned
The best is yet to come. Get ready for a new year of surprises and innovation dedicated to uplifting the PMU industry. 🤍
our team
Meet the Team
From The Creators of PMU World Live
The world's largest industry event with the #1 global community

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Let’s Build Your Dream Beauty Business Together
Book your free strategy call today and unlock the next level of growth, clients, and revenue.