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Your PMU Growth Partner

Build Your Brand

Attract Dream Clients

Get More Bookings

Grow Your Business

Hi, We're Highstoke!

We made it a mission to empower artists with the right tools so you can grow your business without the headache and running in circles trying things that don't work.


We’re not another “marketing company” or influencer. We’re a global team of PMU artists, marketing and business experts that show you how to book more clients and build your beauty business the right way.

Your PMU Journey

Regardless of where you are in your journey, we’ll help you get to the next level. To date, we’ve helped over 1,000 artists around the world build the businesses of their dreams.

As Seen In

New York Style Guide
Beauty world news
International Business Times
yahoo news
Thrive Global
Deccan chronicle

Our Programs

We help PMU artists build their brand, book more clients, make more money and grow their beauty business with the #1 community in the world.

Choose the program that best fits you.


The Pro Club

The industry-proven program that takes PMU artists to the next level by providing all the resources and support you need to grow your beauty business.

The Pro Club is designed to help beauty pros grow their personal brand, attract dream clients, book more clients, and grow their business alongside our supportive community.

Highstoke Society
PMU Clients-on-Demand


The ELITE Club

Our invite-only program for elite permanent makeup artists who are looking to scale their PMU businesses. This is our highest tier service for ambitious beauty pros who are ready to experience stability, growth and freedom in their businesses.

The ELITE Club handles every single aspect of a successful PMU business (branding, marketing, booking appointments and systems), so you can focus on elevating your artistry.

This exclusive program is only available to select artists who quality.

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From Our Blog

Are You Guilty of These Five PMU Marketing Mistakes?

Are You Guilty of These Five PMU Marketing Mistakes?

From microblading advertising to taking a client’s payment, there are many things to consider for “how to grow a PMU…
Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Marketing Skills to Help Your Beauty Business Break Through Bottlenecks

Your PMU business will experience many changes as it grows. You may be striding along at an excellent speed and…
Measuring the Success of Your Social Media Campaign

Measuring the Success of Your Social Media Campaign

Social media platforms like Facebook, Instagram and Twitter are excellent places to build a community, develop business leads and attract…
how to grow a PMU business

If things haven't been working out for you so far...

We’ve been there, too and we totally get it.

Stuck in the group of PMU artists who do what everyone else is doing.

Throwing a bunch of things at the wall and hoping that one sticks.

Revenue and clientele being inconsistent every single month.

Hiring inexperienced people who just don’t “get it.”

 Feeling stuck doing this alone and not having a real strategy.

Ready to start booking more clients today?