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SUCCESS STORIES
Your Way to More Clients & Profit
Jessica Hernandez
Goddess Beauty Studio
Jessica's PMU Success Story
From $500 to $7,000+ Monthly
Jessica Hernandez, a permanent makeup artist in Chicago, transformed her business from earning $500-1,000 monthly to consistently hitting $7,000+ after joining Highstoke Media.
Before partnering with Highstoke Media, Jessica struggled with
- Inconsistent bookings (1-2 clients per month)
- Limited practice opportunities due to low client volume
- Revenue ceiling of $500-1,000 monthly
- Difficulty growing her permanent makeup business
After joining Highstoke Media in August 2023, Jessica's revenue showed consistent growth:
- August 2023: $2,460
- September 2023: $2,118
- October 2023: $5,437
- November 2023: $5,400
- December 2023: $7,357 (highest month)
Key Results
- 7x increase in monthly revenue (from $1,000 to $7,357)
- Consistent weekly bookings
- Successful client conversions from consultations
- Growing confidence in service delivery and pricing
Jessica's success demonstrates how implementing the right marketing strategy and support system can transform a permanent makeup business from struggling to thriving within months.
Tionna Peak
Onni's Blush
Tionna's PMU Success Story
From Teaching to Full-Time PMU: Tionna's Transformation
Tionna Peak, a permanent makeup artist and owner of Onni’s Blush PMU Studio in Florida, transformed her business from a part-time venture while teaching to a thriving full-time practice generating $6,000-7,000 monthly.
GOALS
- Replace teaching salary
- Specialize in paramedical tattooing
- Transition from teaching to full-time PMU artist
- Build sustainable permanent makeup business
Immediate Impact
Within her first months with HSM, Tionna experienced:
Within her first months with HSM, Tionna experienced:
- Unprecedented influx of consultation bookings
- Multiple clients scheduled back-to-back daily
- Nearly 100% consultation-to-client conversion rate
- Ability to focus on expanding paramedical services
Key Results
- Achieved 3-4x revenue increase compared to previous years
- Hit $6,000-7,000 months (surpassing teaching salary)
- Successfully transitioned to full-time PMU artist
- Expanded services and client base in paramedical tattooing
- Generated more income in one weekend than previous two-week teaching salary
Tionna's success demonstrates how implementing the right marketing strategy and support system can help PMU artists transition from part-time to full-time while significantly increasing their income and impact in the industry.
Mercedes Trevino
XO Aesthetics
Mercedes's PMU Success Story
$30,000+ in Her First Month:
Mercedes, a registered nurse turned permanent makeup artist in San Antonio, transformed her business from averaging $13,000 monthly to hitting over $30,000 in her first month with Highstoke Media.
GOALS
- Expand training program beyond 2-4 students per month
- Create consistent client flow
- Scale business to support full-time PMU career
- Build sustainable income to replace nursing salary
Immediate Impact
Within her first week of launching with HSM:
Within her first week of launching with HSM:
- Generated $18,000 in revenue in first 2 weeks
- Filled February training course with 4 students
- Booked a private one-on-one lip blush training
- Secured pre-bookings for March and April
Remarkable Results
- Hit $30,000+ in first month (January 2024)
- Potential for additional $10,000 in remaining opportunities
- Expanded team by bringing on 2 new artists
- Fully booked weekends through February
Mercedes' success demonstrates how implementing the right marketing strategy and support system can help PMU artists scale their businesses rapidly while maintaining high-quality service and expanding their team.
Reema Freeman
Bare Beauty
Reema's PMU Success Story
From $5K to Consistent $10K Months
Reema Freeman, a permanent makeup artist in North Carolina, transformed her business from inconsistent $5,000 monthly revenue to consistently hitting $10,000+ while working part-time as a new mom.
GOALS
- Create consistent client flow
- Build sustainable income to replace healthcare salary
- Expand service offerings
Immediate Impact
After joining Highstoke Media in March 2023:
After joining Highstoke Media in March 2023:
- First month revenue jumped to $5,000 from sporadic bookings
- Established consistent lead flow
- Implemented effective consultation process
- Built strong client relationships leading to referrals
Key Results
- Now consistently generating $10,000+ monthly while working part-time (3-4 days/week)
- Booked 2 months in advance
- Successfully expanded services to include nano brows and fine-line tattoos
- Attracting clients from multiple states (Virginia, South Carolina, Georgia)
- Maintaining work-life balance while being able to have work/life balance (super important to her)
Reema's success demonstrates how implementing the right marketing strategy and support system can help PMU artists create sustainable, profitable businesses while maintaining work-life balance. Her journey from healthcare professional to successful PMU artist shows the potential for growth in the permanent makeup industry with the right support and systems in place.
Marija Srdic
Suave Brows
Marija 's PMU Success Story
From $11K to $15K+ Months
Marija, an established permanent makeup artist, transformed her business to stable monthly revenue with Highstoke Media's support system and done-for-you marketing (she had previously worked with another PMU marketer but they promised her too much, underdelivered and she basically did not have a good experience with them)
GOALS
- Achieve consistent high-performing ads
- Streamline lead management
- Book months in advance
- Surpass previous $11K monthly average
- Maintain 15-20 new clients monthly
Immediate Impact
After partnering with HSM, Marija experienced:
After partnering with HSM, Marija experienced:
- Reliable ad performance replacing previous inconsistent campaigns from previous pmu marketers
- Consistent booking flow eliminating weekly fluctuations
- Professional support team ensuring campaign optimization
Key Results
- Being able to hit $15K+ months
- Maintaining steady flow of new clients monthly
- Successfully managing both new clients and touch-up appointments
- Eliminated stress from previous unreliable marketing attempts
- Established predictable business growth with expert support
Marija's success demonstrates how partnering with the right marketing team can transform a good business into a great one, providing consistent results and reliable support for sustainable growth.
Rachel Lee
LoveleelLooks
Jessica's PMU Success Story
$10,000 in Her First Month
GOALS
- Build consistent client flow and reach $10K monthly revenue as a new PMU artist.
IMMEDIATE IMPACT
- Within the first two and a half weeks of launching her ads, Rachel secured $7K in bookings and deposits. By implementing the team's consultation strategy, she achieved a high conversion rate from consultations to bookings, creating a strong foundation for follow-ups with interested leads.
Key Results
- By the end of her first month with HSM, Rachel hit her $10K target, validating the team's projection and strategy. Her success came from:
- Consistent lead flow
- Effective follow-up system
- Professional support and guidance
- Strategic booking process
Rachel's success demonstrates how implementing the right marketing strategy and support system from the start can help PMU artists reach ambitious revenue goals quickly while building a sustainable business foundation
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Cathy Nguyen
(CC Cosmetics)
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Janyll Helena
(Fyness Beauty)
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Korrine Gilyanna
(GG Glam Studio)
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Kimberly Morfin
(Artistry Beauty Salon)
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Alyssa Ariemma Sanchez
(Luxury Looks Beauty)
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Cristyn Myland
(The Labrowatory)
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Sumiko Lui
(Brand Moguelle)
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Marvin F. & Tyler B.
(SMP Ink)
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Tiffany Taylor
(Brows by Tiffany Taylor)
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Kaylee Connor
(The Brow Factor)
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Cynthia White
(Bladed Beauties)
Lili Ma & Amanda Hua
Permanent Beauty By Lili & Permanent Beauty by Amanda
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Suzie Villanueva
(VillaNu Beauty)
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Lindsay & Jordan Bowerman
(Bowerman Artistry)
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Maya Risteska
(Beauty Bliss Academy)
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Elizabeth Navarro
(Beauty Ink PMU)
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Mona Vij
(Mona Beauty Studio)
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Kenza Zia & & Zain Javed
(Inksthetics)
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Hogla Jimenez
(Enhance Ink Studio)
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Madison Lee
(lip Blush Toronto)
Testimonials
What Other Beauty Pros Are Saying!
5.0
#1 Trusted by PMU Artists
Hi guys! This last week I booked 16 new clients and a new student from my training campaign💖🥲My March is completely booked and my April has very limited availability ☝️ it feels AMAZING to know my books are filled. 🙏
Mercedes Trevino
Hey @Erika Espitia, bookings were so good last week that much that my neck hurts... so happy ,,,, 🥲
Hogla Jimenez
Just wanna give you an update that I have 5 clients booked consultations and 4 put down deposits-1 going to tonight!Thank you so much 🥲
Huyen Dinh (Helen)
In the past week, I booked 11 new Lip Blush clients and 2 stretch mark packages—proving that hard work and genuine client engagement pays off! Huge thanks to Wendy Rosales for her support, Ricardo Sanabia for setting up my AI chatbot, and Camila Olmos for helping me stay consistent on social media. I even upsold existing clients to additional services! 🤩
Madison Lee
Highstokes, you rock! Since joining last month, I’ve closed 6 new sales and have 4 clients scheduled. I couldn’t have reached these milestones without your incredible team. I’m super excited to keep growing and can’t wait to be fully booked! 🙌
Yesenia Nissan
First month with Highstoke and I already got 10 new clients! WAYYYY more than I ever had in this entire year. 🥲So excited for the next few months and the new year to come! #manifesting
Shirley Tran
Just wanna give you an update that I have 5 clients booked consultations and 4 put down deposits-1 going to tonight!Thank you so much 🥲
Huyen Dinh (Helen)
I’ve been booking someone almost everyday! I’m at $17,064.25 in bookings
Tiffany Taylor
Just wanted to share how ever since I started working with Highstoke my confidence in my work has gone up📈 My current team is Amazing✨
My bookings are always consistent, and I love the freedom I now have with the Elite program. Looking back to the very start of my career I wish I would have found them sooner! 🤲
My bookings are always consistent, and I love the freedom I now have with the Elite program. Looking back to the very start of my career I wish I would have found them sooner! 🤲
Kim Wong
5 New Sets of Brows closed this past week 🥲 that converts to $2150✨3 more Consultations, 3 more bookings for this week and about to close another one right now 🤯🥲I love this busy days, Good Busy 💪 like Team says 👋👋
Anamaria Rodriguez
I have 4 booked appointments for last week ($1000) and 4 for this week ($1000) 🥲I’m so happy I made this investment!
Fernanda Jones
Just wanted to celebrate getting 15 bookings over a couple days from the reactivation campaign alone! So stoked! 🥲
Kim Salazar
This is my first month with Highstoke! I’m 2 weeks in & have 7 booked appointments with small deposits 😊
Dominique Hernandez
Hi everyone! We went live 5 days ago and I have 5 bookings with deposits paid 🥲I’m over the moon!I also have four consults scheduled and another high-intent client who seems very likely to book.
Erika Richards
I’m super excited to announce and celebrate that I just booked my 6th client in my first week with Highstoke and I still have multiple consultations coming up (which I’m sure will convert to more bookings) and more and more leads every day😊
Nichole McHugh
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